THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES. Jurnal Ekonomi dan Bisnis, [S. l.], v. 2, n. 1, p. 347–361, 2025. Disponível em: https://ecosemica.net/index.php/ECONOMICA/article/view/122. Acesso em: 18 mar. 2026.