NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS. Jurnal Ekonomi dan Bisnis, [S. l.], v. 2, n. 1, p. 362–374, 2025. Disponível em: https://ecosemica.net/index.php/ECONOMICA/article/view/123. Acesso em: 18 mar. 2026.