PERAN MANAJEMEN KREATIVITAS DAN INOVASI TERHADAP KEUNGGULAN KOMPETITIF ORGANISASI (STUDI LITERATURE BERBASIS PENGETAHUAN). Jurnal Ekonomi dan Bisnis, [S. l.], v. 2, n. 6, p. 847–866, 2025. Disponível em: https://ecosemica.net/index.php/ECONOMICA/article/view/197. Acesso em: 14 dec. 2025.