THE INFLUENCE OF YELLOW RICE PRODUCT QUALITY ON CUSTOMER PURCHASE DECISIONS AT WAROENG KEMBAR BUSINESS IN BARRU REGENCY. Jurnal Ekonomi dan Bisnis, [S. l.], v. 3, n. 6, p. 1150–1157, 2025. Disponível em: https://ecosemica.net/index.php/ECONOMICA/article/view/372. Acesso em: 18 mar. 2026.