DEVELOPMENT OF PRODUCT PACKAGING AS BRAND IDENTITY IN THE JIHAN CAKE AND COOKIES BUSINESS IN MAKASSAR CITY. Jurnal Ekonomi dan Bisnis, [S. l.], v. 3, n. 6, p. 1158–1169, 2025. Disponível em: https://ecosemica.net/index.php/ECONOMICA/article/view/373. Acesso em: 18 mar. 2026.