“PERUBAHAN BUYING BEHAVIOR DARI PERSPEKTIF BRAND, PRICE AND VALUE PERCEPTION, MARKETING RESPONSE DAN CONSUMER ENGAGEMENT" KASUS PADA KONSUMEN ONLINE SHOP DI SURABAYA”, JEBI, vol. 1, no. 10, pp. 35–51, Nov. 2025, Accessed: Feb. 01, 2026. [Online]. Available: https://ecosemica.net/index.php/ECONOMICA/article/view/94