ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL CITY CAR DAIHATSU AYLA KATEGORI LOW COST GREEN CAR (LCGC) (Studi Kasus PT Serba Mulia Auto di Kabupaten Mimika). JEBI [Internet]. 2025 Nov. 29 [cited 2026 Feb. 2];1(5):565-78. Available from: https://ecosemica.net/index.php/ECONOMICA/article/view/43