OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY. JEBI [Internet]. 2026 Feb. 5 [cited 2026 Mar. 18];3(9):2752-67. Available from: https://ecosemica.net/index.php/ECONOMICA/article/view/1076