Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG
The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y)
MUHAMMAD JUFRI, ASMAYANTI, AGUS SYAM, SUMIATI TAHIR
Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY
A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long- term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners
AGUS SYAM, ASMAYANTI, MUHAMMAD JUFRI, SUMIATI TAHIR
THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY
This study aims to examine the use of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Es Teler 88, a business located in Rappocini District, Makassar City. The focus of the study includes the ease of payment for customers, benefits for business owners (merchants), and the positive and negative impacts of QRIS implementation on business operations. This study employs a qualitative descriptive approach with data collection techniques including in-depth interviews, direct observation, and documentation. The results of the study indicate that the use of QRIS provides convenience, speed, and a sense of security in transactions for customers. For business operators, QRIS enhances the modern image of the business, reduces the risk of counterfeit money, facilitates automatic financial record-keeping, and improves efficiency in transaction management. However, some challenges such as technical issues and administrative fees remain as challenges that need to be addressed
ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY
This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners
MUHAMMAD JUFRI, AGUS SYAM, NUR HALIM, ANDIKA ISMA
CORPORATE SOCIAL RESPONSIBILITY DAN GOOD CORPORATE GOVERNANCE: ANALISIS ETIKA BISNIS DAN TATA KELOLA PERUSAHAAN DI INDONESIA
This research aims to analyze the relationship between Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) in the context of business ethics implementation in Indonesia. Through a qualitative approach and descriptive analysis, this research identifies various relevant literature sources to explore the concept of CSR, GCG principles, and implementation challenges. CSR in Indonesia has become a legal obligation since the enactment of Law No. 40 of 2007 and strengthened by Government Regulation No. 47 of 2012. This research discusses the theoretical foundation of CSR built on Carroll's Pyramid Model, the Triple Bottom Line concept, and Stakeholder Theory. The results show that effective CSR governance is an essential bridge between a company's external responsibilities and GCG's internal management framework. Although CSR implementation can improve corporate reputation and support business sustainability, challenges such as greenwashing practices, weak supervision, and low CSR literacy still need to be addressed. Business ethics is an important foundation for effective CSR and GCG implementation, where the principles of transparency, accountability, responsibility, independence, and fairness must underlie every program to achieve long-term sustainability
ANALISIS PERILAKU KONSUMEN TERHADAP PRODUK LOKAL DI KOTA BINJAI: PENDEKATAN EKONOMI MIKRO
This study aims to analyze consumer behavior towards local products in Binjai City through a microeconomic approach, focusing on factors influencing purchasing decisions and their relationship to the social and cultural aspects of the community. The research method used is qualitative, with in-depth interviews conducted with 20 key informants consisting of consumers, sellers, and local producers. The data obtained were validated through source triangulation, namely by comparing the results of interviews, field observations, and secondary documents such as regional trade reports in Binjai City. The research results show that consumer behavior towards local products in Binjai City is influenced by two main dimensions: economic rationality (price, quality, and product utility) and socio-cultural factors (local identity, community solidarity, and regional pride). Consumers purchase products not only based on their economic utility but also on their inherent symbolic and social values. Furthermore, the study found information asymmetry and limited market innovation that influence consumer trust in local products. Some consumers still consider local products less competitive than national products due to a lack of information about quality and production standards. From a microeconomic perspective, this phenomenon suggests that consumer behavior in Binjai reflects bounded rationality economic decisions are not solely based on efficiency but also on the surrounding social and cultural context.
ANALISIS DAMPAK LINGKUNGAN (AMDAL) TEMPAT PEMBUANGAN AKHIR (TPA) IWAKA KABUPATEN MIMIKA
Final Disposal Sites (TPA) play a strategic role in the regional waste management system, but they also have the potential to cause significant environmental impacts if not managed properly and sustainably. This study aims to analyze the environmental impacts of the presence of a final disposal site (TPA) in Mimika Regency by examining the physical, biological, and socioeconomic aspects of the surrounding community. The study employed a qualitative-descriptive approach through documentation studies, field observations, and analysis of relevant Environmental Impact Assessment (EIA) documents. The analysis indicates that landfill activities have the potential to cause negative impacts in the form of groundwater pollution due to leachate, air pollution due to methane gas and unpleasant odors, and a decline in soil quality around the disposal site. Furthermore, socioeconomic impacts were identified, such as public health problems, reduced environmental comfort, and changes in the livelihoods of local residents. However, the presence of the TPA also has a positive impact in the form of employment opportunities for scavengers and waste managers. Therefore, more optimal environmental management efforts, the implementation of sanitary landfill technology, and ongoing monitoring are needed to minimize negative impacts and maintain environmental sustainability in Mimika Regency
ANALISIS MENGENAI DAMPAK LINGKUNGAN (AMDAL) PADA PEDAGANG IKAN DI PASAR SENTRAL
This study aims to analyze the potential environmental impact caused by fish trading activities at Mimika Central Market, particularly in the activities of fish reception, storage using ice blocks, cutting, and cleaning. These activities have the potential to produce organic solid waste and liquid waste containing blood, mucus, and fat, which can cause a decline in environmental quality. The method used in this study is an Environmental Impact Assessment (EIA), which includes the stages of identification, prediction, and evaluation of environmental impacts, as well as the preparation of an Environmental Management Plan (EMP) and an Environmental Monitoring Plan (EMP). The analysis results show that the main environmental impacts identified include unpleasant odors, increased BOD and COD content in wastewater, clogged drainage channels, and potential health hazards and disease vectors. Recommended environmental management efforts include waste sorting at the source, installation of filters and grease traps, drainage system improvements, regular waste transportation, implementation of cleanliness operational standards, and periodic environmental quality monitoring. Overall, the implementation of RKL and RPL is expected to minimize the negative impacts of fish trading activities and support the creation of a clean, healthy, and sustainable market environment.
ANALISIS DAMPAK LINGKUNGAN KEGIATAN USAHA KATERING TERHADAP LINGKUNGAN PERMUKIMAN: STUDI KASUS EFATA CATERING DI KABUPATEN MIMIKA
The rapid growth of catering businesses has increased concerns regarding their potential environmental impacts, particularly related to waste generation, wastewater discharge, and air quality degradation. Catering activities that are not managed properly may contribute to environmental pollution and reduce environmental quality, especially in areas close to residential zones. Therefore, an environmental impact analysis is essential to ensure that catering operations are conducted in an environmentally responsible and sustainable manner. This study aims to analyze the environmental impacts arising from the operational activities of EFATA Catering, a food catering business located in Mimika Regency, Central Papua. The analysis focuses on identifying potential environmental impacts generated from food processing activities, the use of raw materials, packaging processes, and waste management practices. The study also examines the types and sources of waste produced, including solid waste, liquid waste, and food waste, which may affect the surrounding environmental quality. The research was conducted using an environmental impact analysis approach through field observations and qualitative descriptive analysis. The results indicate that EFATA Catering’s activities have the potential to cause environmental impacts, particularly on air quality, water quality, and soil conditions. However, these impacts are generally localized and manageable. Wastewater from washing activities, food residues, and cooking odors are the main sources of potential environmental disturbance. Furthermore, the study evaluates environmental management and monitoring efforts that can be implemented to minimize negative impacts while enhancing positive socio-economic contributions. The findings suggest that proper waste segregation, improved wastewater management, adequate kitchen ventilation, and routine environmental monitoring are essential to support environmentally friendly and sustainable catering operations. Overall, EFATA Catering is considered environmentally feasible to operate, provided that appropriate environmental management measures are consistently implemented
PENGARUH KETERBUKAAN PERDAGANGAN, KORUPSI, DAN STABILITAS POLITIK TERHADAP PERTUMBUHAN EKONOMI DI NEGARA ASEAN-6
Growth in the ASEAN region shows that six of the eleven member countries are still in the middle-income category with an average GDP per capita of around USD 4.656 and stagnant economic growth for more than a decade, amid relatively high trade openness and poor institutional quality. This study analyzes the impact of trade openness, corruption, and political stability on economic growth in ASEAN-6 countries (Indonesia, Malaysia, Thailand, Cambodia, Philippines, and Vietnam). This study uses secondary panel data from the six countries for the period 2013–2023, with economic growth (GDP per capita) as the dependent variable and the trade openness ratio, corruption perception index, and political stability index as the independent variables. The analysis was conducted using panel data regression with the Fixed Effect Model (FEM) approach. The result show that simultaneously, the three variables have a significant effect on the economic growth of ASEAN-6. Partially, trade openness and the corruption perception index have a positive significant effect, which means that increased international trade activity and a decrease in corruption level can drive economic growth. Meanwhile, political stability has a positive but insignificant effect. Thus, the six countries need to maintain and expand trade openness, strengthen efforts to eradicate corruption by increasing the transparency and accountability of public institutions, and maintain policy consistency in order to create an environment conducive to investment and sustainable economic development.
PENGARUH NILAI PERUSAHAAN, SALES GROWTH, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS (STUDI KASUS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2021 – 2024)
This study aims to analyze the influence of firm value, sales growth, and leverage on financial distress in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. This study used a quantitative approach with secondary data in the form of annual financial reports obtained from the official Indonesia Stock Exchange website. The sampling method used a purposive sampling technique to obtain a number of manufacturing companies that met the research criteria. Data analysis was performed using multiple linear regression with the help of SPSS Version 25. The results show that simultaneously, firm value, sales growth, and leverage significantly influence financial distress. Partially, firm value significantly influences financial distress, indicating that the higher the firm value, the lower the likelihood of a company experiencing financial difficulties. Leverage also significantly influences financial distress, as high debt levels increase the risk of financial distress. Meanwhile, sales growth did not significantly influence financial distress, indicating that sales growth does not always reflect a company's financial condition if it is not accompanied by sound cost management and funding structure.The results show that simultaneously, firm value, sales growth, and leverage significantly influence financial distress. Partially, firm value significantly influences financial distress, indicating that the higher the firm value, the lower the likelihood of a company experiencing financial difficulties. Leverage also significantly influences financial distress, as high debt levels increase the risk of financial distress. Meanwhile, sales growth did not significantly influence financial distress, indicating that sales growth does not always reflect a company's financial condition if it is not accompanied by sound cost management and funding structure
PENGARUH KETERAMPILAN DIGITAL, PENGALAMAN MAGANG, DAN KECERDASAN EMOSIONAL TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR PRODI MANAJEMEN UNIVERSITAS 17 AGUSTUS 1945 SURABAYA
This research is motivated by the low job readiness of students in the digital era that demands mastery of technology, practical experience, and emotional intelligence. This study aims to analyze the influence of digital skills, internship experience, and emotional intelligence on the job readiness of final year students of the Management Study Program, University of 17 August 1945 Surabaya. The research method uses a quantitative approach with multiple linear regression analysis on 143 respondents selected through a simple random sampling technique. The results show that the three variables have a positive and significant influence, both partially and simultaneously, on job readiness, with an Adjusted R Square value of 0.758. The conclusion of this study confirms that strengthening digital competencies, relevant internship experience, and emotional intelligence are important factors in improving student job readiness. Further research is recommended to add other variables to obtain more comprehensive results
PENGARUH FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN INTENSITAS PENGGUNAAN QRIS TERHADAP PERILAKU KEUANGAN PRIBADI GENERASI Z DI ERA CASHLESS SOCIETY MAHASISWA PRODI MANJEMEN, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA
This study examines the influence of financial literacy, hedonic lifestyle, and QRIS usage intensity on the personal financial behavior of Generation Z students at Universitas 17 Agustus 1945 Surabaya in the cashless society era. The research employed a quantitative approach using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using multiple linear regression with SPSS version 26. The results show that financial literacy and QRIS usage intensity have a significant effect on personal financial behavior, while hedonic lifestyle does not show a significant influence. These findings indicate that financial knowledge and digital payment technology play a dominant role in shaping the financial behavior of Generation Z. The study highlights the importance of strengthening financial education and digital literacy among students.
PENGARUH FAKTOR MAKRO EKONOMI, KEPUTUSAN INVESTASI, DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI)
This study aims to analyze the effect of macroeconomic factors, investment decisions, and financing decisions on the value of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the period 2019–2023. Company value is proxied by Price to Book Value (PBV), macroeconomic factors by interest rates, inflation, and exchange rates, investment decisions by Price Earning Ratio (PER), and financing decisions by Debt to Equity Ratio (DER). The study uses a quantitative method with purposive sampling of 19 companies with 95 observations. Secondary data were analyzed using multiple linear regression. The results showed that inflation, investment decisions, and financing decisions had a positive and significant effect on company value, while interest rates and exchange rates had no significant effect. Simultaneously, all independent variables had a significant effect on the value of companies in the food and beverage sub-sector
PENGARUH PERTUMBUHAN EKONOMI DAN TINGKAT PENDIDIKAN TERHADAP KEMISKINAN MELALUI TINGKAT PENGANGGURAN DI KABUPATEN MIMIK
This study aims to analyze the effect of economic growth and education level on poverty through the unemployment rate in Mimika Regency. The study employs a quantitative approach using path analysis estimated through multiple linear regression. The data used are secondary time-series data covering a fifteen-year period, obtained from the Central Bureau of Statistics of Mimika Regency and Papua Province. The analysis consists of two structural equations, where the first equation examines the effect of economic growth and education level on unemployment, while the second equation analyzes the effect of economic growth, education level, and unemployment on poverty. The results of the first structural model indicate that economic growth and education level have a negative and significant effect on unemployment. Meanwhile, the results of the second structural model show that economic growth, education level, and unemployment simultaneously affect poverty, although partially each variable does not show a statistically significant effect. The findings indicate that unemployment plays an intervening role in explaining the relationship between economic growth, education level, and poverty in Mimika Regency. These results suggest that poverty reduction policies should not only focus on economic growth and education improvement but also emphasize job creation to ensure a more inclusive development process.
PRODUCT DIVERSIFICATION AND E-COMMERCE MARKETING IN AN EFFORT TO INCREASE SALES (USAHA ALFIRA HENNA ART BUSINESS)
With the advancement of time and internet technology, business actors are encouraged to adapt and seize existing opportunities, one of which is the utilization of Shopee's e-commerce with attractive features that can support a wider market share. Additionally, to meet consumer desires, a business needs to innovate through product development, one of which is product diversification, a business development strategy to expand product reach, prepare new markets, and reduce business risks. This research aims to examine Product Diversification and E-Commerce Marketing in Efforts to Increase Sales of Alfira Henna Art Business. The research method used is qualitative descriptive with a focus on the study of Concentric Diversification and E-Commerce Marketing Features of Shopee. The analysis stages include market trend research, new product development, and product trials with 3 Henna Artist informants to obtain responses regarding the launched products in terms of product quality, product durability, suggestions, and feedback from informants, resulting in the final product development with the addition of products on Shopee e-commerce. The research results show that the new Henna product development through concentric diversification, Amora White Henna and Amora Nude Henna products, aligns with consumer desires, receives positive responses regarding quality differentiation from competitors, and utilizes Shopee e-commerce marketing features used by Alfira Henna Art Business such as Store Promotions, Discount Packages, Follow Store Vouchers, Discount Packages, and Shopee Ads. This also expands the market reach and increases the sales reach of Alfira Henna Art Business compared to before. Thus, it can be concluded that Product Diversification through concentric diversification, namely Amora White Henna and Amora Nude Henna, aligns with consumer needs, and the E-Commerce Marketing Features of Shopee have proven effective in reaching a broader market share and driving the growth of Alfira Henna Art business.
MUHAMMAD JUFRI, SUMIATI TAHIR, ASMAYANTI, ANDIKA ISMA
Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG DI PASAR BADUNG KOTA DENPASAR
Traditional markets such as Badung Market in Denpasar City remain central to community economic activities. However, despite infrastructure modernization and the adoption of digital technology, income disparities among traders persist. This study aims to analyze the influence of capital, working hours, business duration, number of buyers, digital technology, and business location on traders’ income at Badung Market. The research employed a quantitative approach using multiple linear regression analysis. A total of 88 respondents were selected through stratified random sampling based on business location, with data collected through observation, structured interviews, and in-depth interviews. The results reveal that all independent variables simultaneously have a significant effect on traders’ income. Partially, the variables of capital, working hours, business duration, number of buyers, and business location exert a positive and significant influence. Conversely, digital technology shows a negative and insignificant effect. These findings indicate that although digitalization has been introduced, its utilization remains limited due to traders’ low digital literacy and constraints in technology adoption. The study highlights the importance of strengthening traditional factors such as capital and location, while also emphasizing the need for guidance in the effective use of digital technology in line with traders’ capacities.
ANALISIS KEPUTUSAN INVESTASI DAN KEBIJAKAN PENDANAAN TERHADAP NILAI PERUSAHAAN SEKTOR PROPERTI DI INDONESIA
This study aims to analyse the impact of investment decisions and financing policies on company value in the property sector in Indonesia through a literature review approach. As a capital-intensive industry, the property sector requires strategic decision-making in both project investment and capital structure to maintain business growth and competitiveness. Investment decisions are analysed based on their ability to generate long- term returns, increase profitability, and strengthen investor confidence. Meanwhile, financing policies are examined based on their role in optimising the balance between debt and equity, managing financial risk, and maintaining corporate liquidity. By synthesising findings from previous empirical studies and various financial theories such as the Trade- Ofl Theory and Pecking Order Theory, this study demonstrates that the synergy between appropriate investment allocation and efficient financing structure is key to achieving sustainable corporate value. This research contributes theoretically by emphasising the interconnection between investment and financing strategies in value creation, as well as practically by providing insights for property sector management to adapt to market dynamics, macroeconomic conditions, and regulatory policies.
PENGEMBANGAN MODEL BISNIS PADA PT. SAHIBUNA SABILA SALAM BUKITTINGGI MENGGUNAKAN BUSINESS MODEL CANVAS (BMC)
The issue addressed in this study is the absence of a comprehensively structured business model and the stagnation in business growth due to suboptimal development strategies. The objective of this research is to identify the currently implemented business model and to design an innovative and adaptive future business model that responds to market changes. This study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observation, documentation, and literature review. The collected data were analyzed by identifying the nine elements of the Business Model Canvas (BMC), evaluated through SWOT analysis to understand the strengths, weaknesses, opportunities, and threats, and further analyzed using the Blue Ocean Strategy (BOS) framework to design a development strategy based on value innovation. The research findings indicate that PT. Sahibuna Sabila Salam needs to strengthen several elements such as customer segmentation, value proposition, distribution channels, and customer relationships. Through the designed Future BMC, the company is directed to create new value, enhance digital services, and reach untapped markets. The conclusion of this study is that the application of BMC, combined with SWOT and BOS, provides a more effective strategic direction for business development. The implication of this research encourages the company to immediately implement the newly designed business model in order to enhance competitiveness and ensure sustainability in the umrah travel industry
ANALISIS SEGMENTASI PASAR USAHA FURNITURE CV IRIAN’S INDAH DI TIMIKA
The purpose of this study is to determine how the market segmentation of CV Irian's Indah furniture business is carried out. The types of data used in this study are quantitative and qualitative data. The data collection techniques used are interviews, observation, and questionnaires. The analysis tool used in this study is factor analysis. Based on the analysis and discussion, it can be concluded that the crosstab analysis shows that the most dominant gender with geographical segmentation is female with geographical segmentation indicating rural areas. The demographic crosstab analysis with psychographic segmentation shows that female respondents are more dominant in choosing local city brands as psychographic segmentation. The demographic cross- tab analysis with behavioural segmentation shows that women dominate in choosing quality as behavioural segmentation. The demographic cross-tab analysis with future preference segmentation shows that women dominate in choosing neutral as future preference.
STRATEGI PT. USAHA GUNA MANDIRI DALAM MENGHADAPI PERSAINGAN USAHA JASA PENYEDIA TENAGA KERJA DI KOTA MAKASSAR
This study aims to determine the application of marketing strategies at PT. Usaha Guna Mandiri and the obstacles faced in competing with similar businesses. This study employs a qualitative descriptive research method, which involves collecting and explaining non- numerical data, which is then compared with relevant theories to obtain clear results that serve as conclusions and recommendations. The data collection methods used include interviews, direct observation, and documentation. To test the credibility of the data, the data source triangulation method and the data collection technique triangulation method were used. The data analysis techniques used were data reduction, data presentation, and conclusion drawing. The research participants were the management of PT. Usaha Guna Mandiri, who were able to be used as research data in the interviews. The results of this study indicate that the implementation of marketing strategies and efforts to overcome the challenges faced by PT. Usaha Guna Mandiri in competing with similar businesses is by using the 7P marketing mix strategy, namely product mix by offering a variety of services and high-quality products. Price mix involves offering prices that are affordable according to the UMP/UMK. The place mix involves strategic and easily accessible locations near shopping centres in Makassar with adequate security. The promotion mix includes direct product offerings and social media. The people mix focuses on providing services that prioritise honesty, cleanliness, and neatness. The process mix involves easy, fast, and meticulous transaction processes. The physical evidence mix highlights the appeal of experienced workers and straightforward processes
PERAN DIGITALISASI DALAM STRATEGI PEMULIHAN DAN KEBERLANJUTAN BISNIS UMKM TENUN SAMBAS PAUMIATI PASCA COVID-19
This study aims to examine the business dynamics of Sambas Paumiati Weaving MSMEs in Sambas Regency, West Kalimantan, which represents the economic resilience based on local culture in border areas. The main problem in this study is how traditional MSMEs can survive and thrive in the midst of modernization challenges and limited digital access. This study uses a qualitative approach with a case study method. Data was obtained through in-depth interviews with business actors, direct observation, and documentation of production and marketing activities. The results of the study show that the sustainability of this weaving business is supported by the strength of family social capital, cultural values, and the spirit of adaptation to change, although it still faces obstacles such as low digital literacy, limited market access, and suboptimal institutional support. These findings underscore the importance of a holistic and contextual empowerment approach, especially in strengthening the capacity of women MSME actors. This research also recommends the need for various parties in the mentoring and training process so that digital transformation can go hand in hand with the preservation of local culture. Thus, MSMEs such as Tenun Sambas Paumiati can become a model for developing a sustainable creative economy based on local wisdom
MITIGASI PERMASALAHAN RUMAH NEGARA DALAM MEWUJUDKAN PENGELOLAAN BARANG MILIK NEGARA YANG EFEKTIF DAN AKUNTABEL
Provisions for the management of state houses are regulated by laws and regulations, ranging from laws and regulations to ministerial regulations. However, in the implementation of state houses management, there are still issues that do not comply with these provisions, including physical, administrative, and legal issues. The method or approach used is a scientific study of these issues using a statutory regulatory approach. Efforts to mitigate these issues to support the realization of orderly physical, administrative, legal, targeted, and accountable state houses management can be carried out by strengthening the legal basis through the development of internal regulations, increasing legal awareness among stakeholders, law enforcement, increased supervision and control of state assets for retired or transferred employees, and enhanced coordination with relevant ministries.
Arywarti Marganingsih, Siti Kholiyah, Enggar Giri Pambudi
PENGARUH KUALITAS PELAYANAN PETUGAS PAJAK, SANKSI PERPAJAKAN, DAN PEMAHAMAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK UMKM LUWU UTARA
Taxation serves as the primary source of state revenue and plays a crucial role in financing national development. However, taxpayer compliance particularly among Micro, Small, and Medium Enterprises (MSMEs) remains a persistent challenge within Indonesia's tax system. This study aims to analyze the influence of tax officer service quality, tax sanctions, and tax knowledge on the tax compliance of MSME taxpayers. A quantitative approach with a survey method was employed in this research. Data were collected through questionnaires distributed to MSME taxpayers selected using random sampling techniques. The data were analyzed using multiple linear regression. The findings of this study are expected to contribute to enhancing taxpayer compliance through improved service quality, strict enforcement of tax sanctions, and increased tax knowledge.
IMPLEMENTASI INOVASI PELAYANAN PALEM MERAH DALAM MENINGKATKAN PELAYANAN PUBLIK DI KELURAHAN CIKIWUL
The Palem Merah service innovation was developed to expand access to population administration for residents of Cikiwul who are unable to visit the office during regular working hours. The issues underlying this program include limited daytime service hours, irregular queues, and difficulties faced by residents in completing administrative requirements that must be processed in person. This study aims to describe the mechanism of the Pelayanan Malam Sabtu Meriah, explain its impact on service speed and data accuracy, and outline the operational challenges encountered by administrative officers. The study employs a qualitative method with data collected through in-depth interviews and literature review. The findings show that Palem Merah shortens document processing time, improves the accuracy of population data, and provides convenience for vulnerable groups through a door-to-door service. The success of the program is influenced by the readiness of the officers, technological support, and a well-coordinated service schedule. The program remains sustainable because officers perceive the evening duties as part of their public service responsibilities.
KRITIK KOMERSIALISASI PRODUK MURABAHAH: KEUNTUNGAN BISNIS VS TUJUAN SYARIAH
This study critically analyzes the commercialization of Murabahah products in Islamic financial institutions in Indonesia. The research focuses on the imbalance between profit-oriented practices and the fundamental objectives of Sharia, which emphasize justice, transparency, and trustworthiness. Using a qualitative literature review method, this study explores the concept of Murabahah, its implementation in Islamic banking, the use of wakalah, the phenomenon of side-streaming, and academic as well as practitioner criticism regarding Murabahah’s dominance in financing portfolios. The findings indicate that Murabahah practices often deviate from DSN-MUI fatwas, particularly regarding ownership transfer, inappropriate use of murabahah bil wakalah, and margin determination based on interest rate benchmarks. These deviations risk transforming Murabahah into a conventional financing instrument with a disguised mark-up scheme. This study recommends strengthening Sharia compliance, enhancing price transparency, improving internal procedures, increasing public literacy, and harmonizing regulations to realign Murabahah with maqashid al-shariah.
ANALISIS PARTISIPASI MASYARAKAT DALAM PENGELOLAAN DANA DESA DI KAMPUNG MANDIRI JAYA DISTRIK WANIA KABUPATEN MIMIKA
This study aims to determine the analysis of community participation in village fund management in Kampung Mandiri Jaya, Wania District, Mimika Regency. The research method used in this study is a quantitative descriptive research method. The data used in this study are primary data obtained from interviews, observations, questionnaires, and documentation. The analysis technique uses a Likert scale. The results of this study show that the level of community participation in development in Kampung Mandiri can be seen in four areas of participation, namely planning, which scored 84.3 percent or in the very high category; implementation, which scored 86 percent or in the very high category; evaluation/monitoring, which scored 74.4 percent or in the moderate category; and utilization of results, which scored 89.6 percent or in the very high category. The community participation score in development in Kampung Mandiri Jaya is classified as very high, as evidenced by the combined score in the participation field of 83.575 percent. This proves that community participation in development in Kampung Mandiri Jaya is classified as very high.
ANALISIS KELAYAKAN BISNIS PEMBUKAAN CABANG UMKM MIE BRONEO DI CITRA RAYA, PANONGAN, BANTEN
This study evaluates the feasibility of establishing a new branch of the Mie BroNeo MSME, a Kalimantan-style chicken noodle business, in the Citra Raya area of Panongan District, Tangerang Regency. Feasibility was assessed across ten aspects: legal, management and human resources, market and marketing, technical, consumer behavior, financial, economic–social–political, technology and environment, industry, and risk anticipation. Data were obtained through field observations, interviews, documentation, and literature review. The results highlight a highly promising market, supported by an estimated 104,000 potential consumers and a strong preference for fast-food products. The distinct Kalimantan flavor provides a competitive edge over similar culinary businesses in the region. Financial projections further reinforce business viability, demonstrated by an NPV of IDR 230,620,522, an IRR of 184.90%, a PI of 8.69, a Payback Period of 0.55 years, an ROI of 200.18%, and a BEP of 3,304 portions per year. Other aspects—including legality, technical production readiness, consumer acceptance, and socio-environmental considerations—also meet feasibility criteria. Overall, the findings confirm that opening a new Mie BroNeo branch is highly feasible and holds strong potential for sustainable development in the Citra Raya culinary market.
ANALISIS PENERAPAN MANAJEMEN RISIKO PADA KESELAMATAN KERJA KARYAWAN PABRIK PENGOLAHAN KELAPA SAWIT DI PT. PASAMAN MARAMA SEJAHTERA
This study aims to analyze the implementation of risk management in employee occupational safety at the palm oil processing plant PT. Pasaman Marama Sejahtera. The high potential for occupational accidents in the factory environment is the main background for this study, given its serious impact on the health and safety of workers and the continuity of company operations. This study employs a qualitative field research method, with data collection conducted through interviews, direct observation, and documentation. Data was analyzed using data reduction techniques, data presentation, and conclusion drawing. The results of the study indicate that PT. Pasaman Marama Sejahtera has implemented a risk management system using the HIRARC method (Hazard Identification, Risk Assessment, and Risk Control), which includes hazard identification, risk assessment, and risk control. Although the accident rate over the past three years (2021-2023) has been low and has not resulted in lost work hours, hazard identification reveals potential risks at workstations such as the sterilizer, thresher, pressing, and clarification stations. Risk management is implemented through the use of personal protective equipment (PPE), OSH training, and regular supervision. This study is expected to serve as a reference for companies in improving workplace safety protection and contribute to the literature on OSH risk management in the palm oil processing industry.
PENGARUH BAURAN PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA OUTLET HISANA FRIED CHICKEN RAJAWALI
The purpose of this study is to determine how the marketing mix and product quality influence consumer purchasing decisions. This case study was conducted at Hisana Fried Chicken Outlet with a population and sample of 100 customers. This research method is in the form of a questionnaire and a questionnaire using a Likert scale model. To test normality, a requirement test was carried out. To analyze the data, a multiple regression method was used with a significance level of a = 0.05. The results of the study show that the Marketing Mix (X1) has a significant effect on the purchasing decisions of Hisana Fried Chicken Outlet customers with a significant value of 0.000. Meanwhile, Product Quality (X2) has a significant effect on the purchasing decisions of Hisana Fried Chicken Outlet customers with a significant value of 0.000, with a calculated t value greater than the t table (3.906 ˃ 1.67469). Based on SPSS output, we found that the marketing mix and compensation variables accounted for 36.8% of the variance in the purchasing decision variables, and other variables not included in this model accounted for 63.2% of the variance. In other words, there are additional independent variables that influence purchasing decisions.