Jurnal Ekonomi dan Bisnis
type: channel
description: Jurnal Ekonomi dan Bisnis | E-ISSN: 3021-8365 adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
publisher: CV. Adiba Aisha Amira
language: en
publication name: Jurnal Ekonomi dan Bisnis
issn: 3021-8365
items: PENGARUH MODAL INVESTASI, MODAL KERJA, TENAGA KERJA, DAN BANTUAN USAHA TERHADAP TOTAL PENERIMAAN UMKM KEK SANUR
items: ANALISIS KONSEP KEADILAN DALAM SISTEM EKONOMI ISLAM
items: KUALITAS REGULASI SEBAGAI PILAR UTAMA: MODERASI ATAS PERTUMBUHAN EKONOMI DALAM MENURUNKAN TINGKAT PENGANGGURAN DI ASEAN-6
items: PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP DAYA BELI MASYARAKAT YOGYAKARTA DI INDOMARET
items: ANALISIS OPTIMASI KEUNTUNGAN PENJUALAN UMKM BERBASIS QM FOR WINDOWS MENGGUNAKAN METODE SIMPLEKS
items: STRATEGI SKALABILITAS DAN PENGEMBANGAN BIRO ARSITEKTUR SKALA KECIL MENUJU PROFESIONAL MELALUI PENGGUNAAN BUILDING INFORMATION MODELING (BIM)
items: PENERAPAN METODE NWC UNTUK OPTIMASI PENDISTRIBUSI DEPOT AIR PADA TOKO JAYA PARTY PAPUA
items: PENGARUH LITERASI KEUANGAN DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KEMAJUAN USAHA MELALUI INOVASI PRODUK PADA PELAKU UMKM NASABAH KAMPUNG MADANI PT PERMODALAN NASIONAL MADANI CABANG BANDUNG
items: OPTIMASI KEUNTUNGAN PENJUALAN MENGGUNAKAN METODE SIMPLEX BERBASIS QM FOR WINDOWS (Studi kasus: UMKM Es Teh Jumbo Mas Jawa)
items: OPTIMALISASI BIAYA OPERASIONAL UMKM AYAM GEPREK MENGGUNAKAN PROGRAM LINEAR METODE SIMPLEKS BERBASIS QM FOR WINDOWS
items: PENERAPAN METODE SIMPLEKS UNTUK MINIMASI BIAYA PRODUKSI PADA PENJUALAN DONAT MISEL
items: OPTIMASI BIAYA TRANSPORTASI DISTRIBUSI LOGISTIK AIR GALON MENGGUNAKAN METODE NORTH WEST CORNER BERBASIS QM FOR WINDOWS (Studi Kasus : Depot Air Minum Isi Ulang Dok 8 Bawah)
items: ANALISIS TEORI ANTREAN MODEL M/M/5 PADA BARBERSHOP FLOBAMORA
items: ANALISIS OPTIMALISASI KEUNTUNGAN PENJUALAN MENGGUNAKAN PROGRAM LINIER METODE GRAFIK (Studi Kasus : Pada Toko Pakaian Cititex Jayapura)
items: OPTIMIZATION OF ICE DISTRIBUTION USING VOGEL’S APPROXIMATION METHOD AT MOMOYO JAYAPURA STORE
items: PENERAPAN METODE TRANSPORTASI NORTH WEST CORNER TERHADAP OPTIMALISASI DISTRIBUSI LAYANAN MAXIM CAR
items: OPTIMASI KEUNTUNGAN PENJUALAN MINUMAN MENGGUNAKAN PROGRAM LINEAR METODE GRAFIK (Studi Kasus: Kantin Kampus USN Papua)
items: ANALISIS PENGARUH PENGANGGURAN DAN KEMISKINAN TERHADAP KRIMINALITAS DI KABUPATEN MIMIKA
items: PENGARUH JUMLAH KUNJUNGAN WISATAWAN TERHADAP PENDAPATAN ASLI DAERAH PROVINSI BALI TAHUN 2004-2022
items: STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM KULINER DI KOTA SAMARINDA KALIMANTAN TIMUR
items: DAMPAK ARTIFICIAL INTELLIGENCE TERHADAP TRANSFORMASI BISNIS ARSITEKTUR: STRATEGI MANAJEMEN ADAPTIF DI INDONESIA (A SYSTEMATIC LITERATURE REVIEW)
items: ANALISIS PERKEMBANGAN EKONOMI SYARIAH DI INDONESIA TERHADAP STABILITAS SISTEM KEUANGAN NASIONAL
items: STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA (SDM) DALAM MENINGKATKAN PELAYANAN JAMAAH LANSIA PADA PENYELENGGARAAN IBADAH HAJI KHUSUS (PIHK)
items: ANALISIS IMPLEMENTASI KEBIJAKAN KUOTA JEMAAH HAJI PASCA PERPINDAHAN KEMENTERIAN AGAMA KE KEMENTERIAN HAJI DAN UMRAH
items: ANALISIS KONSEP DASAR PENGANTAR AKUNTANSI DALAM DUNIA BISNIS
items: PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION (STUDI PADA PELANGGAN UMKM COMEL BUCKET DENPASAR)
items: STRATEGI PEMASARAN HAJI DAN UMRAH DALAM PERSPEKTIF MARKETING SYARIAH
items: ANALISIS DETERMINAN KESEJAHTERAAN MASYARAKAT DI KABUPATEN/KOTA PROVINSI MALUKU UTARA
items: OPTIMALISASI STRATEGI SEGMENTASI, TARGETING, DAN POSITIONING DALAM MENINGKATKAN DAYA SAING BISNIS MODERN
items: ANALISIS PROSPEK USAHA KEMASAN TELUR (EGG TRAY) DI KOTA TIMIKA

PENGARUH MODAL INVESTASI, MODAL KERJA, TENAGA KERJA, DAN BANTUAN USAHA TERHADAP TOTAL PENERIMAAN UMKM KEK SANUR
type: item
description: This study aims to analyze the effect of investment capital, working capital, labor, and business assistance on the total income of micro, small, and medium enterprises (MSMEs) in the Sanur Special Economic Zone (SEZ). This study uses a quantitative approach with a sample of 54 MSME actors and is analyzed using multiple linear regression. The results show that simultaneously all independent variables have a significant effect on total MSME income. Partially, investment capital, working capital, labor, and business assistance have a positive and significant effect on total income. Working capital is the most dominant variable influencing total income. In addition, the study finds differences in the provision of business activity support between MSMEs located in the Natah Antakara area and those outside the area. The conclusion of this study indicates that increasing capital, labor, and business assistance can improve MSME income. Therefore, more equitable policies and support from area managers and local government are needed to enhance the performance of MSMEs.
subject: Articles
  topic: section
subject: Investment Capital
  topic: keywords
subject: Working Capital
  topic: keywords
subject: Labor
  topic: keywords
subject: Business Assistance
  topic: keywords
subject: MSME Income
  topic: keywords
creator: Ketut Metria Widiani
creator: Putu Ayu Pramitha Purwanti
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 312
ending page: 322
doi: 10.5281/zenodo.21158055

ANALISIS KONSEP KEADILAN DALAM SISTEM EKONOMI ISLAM
type: item
description: Wealth distribution inequality and persistent social disparities indicate that economic growth has not fully succeeded in creating equitable welfare. This condition highlights the importance of implementing the concept of justice in the Islamic economic system as a foundation for achieving equitable economic development based on Sharia principles. This study aims to analyze the concept of justice in the Islamic economic system, its underlying principles, and its implementation within the Indonesian economic context. The research employed a qualitative approach using a library research method. Data were collected from the Qur'an, Hadith, books, and relevant scholarly articles, and were analyzed using content analysis to identify key concepts and relationships. The findings reveal that justice is a fundamental principle of the Islamic economic system, reflected in equitable wealth distribution, ethical market mechanisms, and the optimization of Islamic financial instruments, including zakat, infaq, sadaqah, waqf, and profit-sharing schemes. The study concludes that the implementation of justice in the Islamic economic system has the potential to promote equitable welfare, reduce social inequality, and support inclusive and sustainable economic development.
subject: Articles
  topic: section
subject: justice
  topic: keywords
subject: Islamic economics
  topic: keywords
subject: wealth distribution
  topic: keywords
creator: Mohamad Haikal Labib
creator: Reifan Alferez
creator: Mohamad Hanif Alfarezi
creator: Roni Hidayat
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 298
ending page: 311
doi: 10.5281/zenodo.21158025

KUALITAS REGULASI SEBAGAI PILAR UTAMA: MODERASI ATAS PERTUMBUHAN EKONOMI DALAM MENURUNKAN TINGKAT PENGANGGURAN DI ASEAN-6
type: item
description: Unemployment remains a major challenge to development in the ASEAN region, despite most countries recording positive economic growth. Differences in unemployment rates amidst relatively stable growth rates indicate the presence of structural factors that influence the ability of economic growth to create jobs. One key factor believed to play a strategic role is the quality of regulation, which determines market efficiency, the ease of doing business, and legal certainty for economic actors. Therefore, this study aims to analyse the role of regulatory quality as a key pillar that moderates the influence of economic growth on the reduction of unemployment rates in the ASEAN-6 countries (Indonesia, the Philippines, Vietnam, Thailand, Cambodia and Malaysia). This study employs a quantitative approach using panel data for the period 2004–2023. The sample was selected using a purposive approach, based on the criteria of being developing countries facing structural challenges in the labour market, a sufficiently significant variation in regulatory quality, and the availability of key variables sourced from the World Development Indicators. The data will be analysed using panel data regression with the Random Effect Model (REM), as well as Moderated Regression Analysis (MRA) interaction tests to identify the moderating role of regulatory quality. The results of the study indicate that economic growth significantly reduces the unemployment rate, and this effect is markedly reinforced by better regulatory quality. These findings underscore the importance of consistent regulatory reform to enhance the effectiveness of growth in creating jobs. Therefore, there is a need to simplify business procedures, improve transparency, and strengthen law enforcement in ASEAN countries.
subject: Articles
  topic: section
subject: Economic Growth
  topic: keywords
subject: Unemployment
  topic: keywords
subject: Regulatory Quality
  topic: keywords
subject: ASEAN-6
  topic: keywords
subject: Panel Data Regression
  topic: keywords
subject: Moderation
  topic: keywords
creator: Nasrullah
creator: Dedi Mardianto
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 284
ending page: 297
doi: 10.5281/zenodo.21158005

PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP DAYA BELI MASYARAKAT YOGYAKARTA DI INDOMARET
type: item
description: The competitive dynamics of modern retail in Yogyakarta marked by the dense proliferation of Indomaret outlets across residential areas, educational zones, and tourism centers present a compelling context in which the real determinants of consumer purchasing power demand empirical scrutiny. This study examines the influence of price, promotion, and product quality on the purchasing power of Yogyakarta consumers at Indomaret, both partially and simultaneously. A causal quantitative approach was employed, utilizing survey methodology as the primary data collection strategy. Through purposive sampling, 128 respondents were selected from active Indomaret consumers across the Special Region of Yogyakarta, predominantly consisting of students aged 20–30 years residing in Sleman, Bantul, and Yogyakarta City. Data were gathered via a five-point Likert scale questionnaire and subsequently analyzed using multiple linear regression through SPSS software. Partial testing revealed that price exerts a positive and significant influence on purchasing power, as does promotion. Product quality, however, proved statistically insignificant a finding that reflects the quality standardization inherent in nationally-networked minimarket chains, where perceived quality variation among consumers tends to be minimal. Simultaneous testing confirmed that all three variables collectively exert a positive and significant influence on consumer purchasing power at Indomaret in Yogyakarta.
subject: Articles
  topic: section
subject: modern retail
  topic: keywords
subject: price
  topic: keywords
subject: product quality
  topic: keywords
subject: promotion
  topic: keywords
subject: purchasing power
  topic: keywords
creator: Muhammad Faiz Muzaffar
creator: Subarjo
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 268
ending page: 283
doi: 10.5281/zenodo.21157968

ANALISIS OPTIMASI KEUNTUNGAN PENJUALAN UMKM BERBASIS QM FOR WINDOWS MENGGUNAKAN METODE SIMPLEKS
type: item
description: UMKM Basyira Kukis is a micro, small, and medium enterprise (MSME) engaged in the production and sale of cookies, which often faces challenges in determining production quantities due to limited resources such as raw materials, production time, and workforce. This study aims to determine the optimal production combination to maximize profit using Linear Programming method. Data collection was carried out through observation, interviews, and literature study, including information on raw material usage, production costs, selling prices, production capacity, and working hours. A linear programming model was formed consisting of an objective function to maximize profit and several constraint functions based on available resources. The calculation process was performed using QM for Windows V5 software. The results showed that the optimal solution was to produce 1 Kg of Sagu Biscotti (X1) and 1 Kg of Brown Chips Sagu (X2), with a maximum profit value of Rp. 75.000. These findings indicate that the Simplex method can generate optimal production combinations, maximize profit value, and improve resource allocation efficiency at Basyira Kukis MSME.
subject: Articles
  topic: section
subject: MSME
  topic: keywords
subject: Basyira Kukis
  topic: keywords
subject: Linear Programming
  topic: keywords
subject: Simplex Method
  topic: keywords
subject: Profit Maximization
  topic: keywords
creator: Amelia Rumaropen
creator: Heru Sutejo, Michella Kabuare, Cazanova Porat, Agnes Wanggai, Tiasa Sitohang
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 258
ending page: 267
doi: 10.5281/zenodo.21157941

STRATEGI SKALABILITAS DAN PENGEMBANGAN BIRO ARSITEKTUR SKALA KECIL MENUJU PROFESIONAL MELALUI PENGGUNAAN BUILDING INFORMATION MODELING (BIM)
type: item
description: Industri arsitektur global saat ini menghadapi transformasi digital melalui integrasi Building Information Modeling (BIM). Adopsi teknologi ini di Indonesia masih berada pada kisaran 30 hingga 40 persen, menciptakan kesenjangan digital yang mengancam daya saing biro arsitektur skala kecil. Biro-biro kecil sering menghadapi keterbatasan sumber daya finansial, manajerial, dan belum merumuskan model bisnis secara eksplisit. Penelitian ini bertujuan untuk menganalisis peran model bisnis dalam memfasilitasi skalabilitas biro arsitektur kecil dan merumuskan peta jalan (roadmap) strategis menuju biro profesional yang berkelanjutan dengan Building Information Modelling (BIM). Menggunakan metode Systematic Literature Review (SLR) dengan pendekatan kualitatif, penelitian ini mensintesis temuan dari berbagai literatur terkait. Hasil kajian menunjukkan bahwa skalabilitas dapat dicapai dengan mengubah model bisnis menjadi pengelola informasi bangunan yang terintegrasi melalui penguatan Modal Intelektual, yaitu Modal Manusia, Modal Struktural, dan Modal Relasional. Selain itu, dirumuskan peta jalan strategis dalam tiga tahapan bertahap untuk mengelola risiko investasi, mencakup pondasi digital dan kepatuhan regulasi, strukturisasi proses, hingga inovasi lanjutan untuk kepemimpinan pasar.
subject: Articles
  topic: section
subject: Building Information Modeling (BIM)
  topic: keywords
subject: Biro Arsitektur Skala Kecil
  topic: keywords
subject: Skalabilitas
  topic: keywords
creator: Ahmad Arifin Abrory Prima
creator: Muhammad Gilang Nugroho
creator: Ovilia Santari
creator: Tony Hutagaol
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 380
ending page: 390
doi: 10.5281/zenodo.21157484

PENERAPAN METODE NWC UNTUK OPTIMASI PENDISTRIBUSI DEPOT AIR PADA TOKO JAYA PARTY PAPUA
type: item
description: This study aims to apply the North West Corner (NWC) method to optimize the distribution cost of water gallons at Toko Jaya Party Ardipura, Jayapura. The data used include supply quantity, demand, and delivery cost per gallon collected directly in June 2026. The calculation results show that the NWC method produces a balanced delivery allocation with a total delivery cost of IDR 1,235,000 per day. The optimality test using the MODI method proves that the resulting solution is optimal and does not require further improvement. This method provides a structured distribution pattern and can be used as a basis for decision-making by business management.
subject: Articles
  topic: section
subject: Distribution
  topic: keywords
subject: Transportation Cost
  topic: keywords
subject: NWC Method
  topic: keywords
creator: Talitakum Marwan
creator: Heru sutejo, Olvi Lussi Sila Wally, Sintia Ondi, Semina Tabuni, Florensia Lutrin Kambue, Adorce Olivia Adadikam
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 373
ending page: 379
doi: 10.5281/zenodo.21157878

PENGARUH LITERASI KEUANGAN DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KEMAJUAN USAHA MELALUI INOVASI PRODUK PADA PELAKU UMKM NASABAH KAMPUNG MADANI PT PERMODALAN NASIONAL MADANI CABANG BANDUNG
type: item
description: This study aims to examine the effect of financial literacy and entrepreneurial competence on business progress through the mediation of product innovation among micro-entrepreneurs. The research object comprises 80 active customers of Kampung Madani Areng PT Permodalan Nasional Madani Bandung Branch, operating in the agricultural and livestock sectors in Lembang District, West Bandung Regency. A quantitative approach was employed using a census method and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis with SmartPLS version 4. Business progress was measured through actual growth data from 2024 to 2025, while other variables were measured using Likert scales. The findings indicate that financial literacy and entrepreneurial competence positively and significantly affect product innovation, and product innovation positively and significantly affects business progress, while neither variable proved to have a significant direct effect on business progress. Product innovation was found to partially mediate the effects of financial literacy (VAF = 76.19%) and entrepreneurial competence (VAF = 31.34%) on business progress, confirming that intangible resources require a concrete transformation mechanism to generate measurable business growth.
subject: Articles
  topic: section
subject: financial literacy
  topic: keywords
subject: entrepreneurial competence
  topic: keywords
subject: product innovation
  topic: keywords
subject: business progress
  topic: keywords
subject: SMEs
  topic: keywords
creator: Irani Fita Rahayu
creator: Eduardus Suharto
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 347
ending page: 372
doi: 10.5281/zenodo.21157511

OPTIMASI KEUNTUNGAN PENJUALAN MENGGUNAKAN METODE SIMPLEX BERBASIS QM FOR WINDOWS (Studi kasus: UMKM Es Teh Jumbo Mas Jawa)
type: item
description: This study aims to formulate an optimal daily sales mix for Es Teh Jumbo using linear programming, the simplex method, and QM for Windows. The research problem is the need to determine the production quantity of three main beverages under limited time, raw materials, and market demand. The variables are X1 for original iced tea, X2 for sweet orange drink, and X3 for Milo plus Good Day. Data were obtained from field observation and interview, then completed with realistic operational assumptions for coefficients that were not yet available in the first field report. The objective function maximizes daily profit with contribution margins of IDR 4,000, IDR 5,000, and IDR 6,500 per cup. The constraints include production time, tea water, sugar water, ice, orange raw material, total daily sales, and product demand limits. The QM for Windows result shows an optimal solution of 140 cups of X1, 60 cups of X2, and X3 of 100 cups with a maximum profit of Rp1,510,000 per day. This finding shows that the Maximum simplex method can help beverage UMKM in making more measurable, efficient, and profit-maximizing production decisions.
subject: Articles
  topic: section
subject: beverage business
  topic: keywords
subject: linear programming
  topic: keywords
subject: profit optimization
  topic: keywords
subject: QM for Windows
  topic: keywords
subject: simplex method
  topic: keywords
creator: Beti costantina Bonay
creator: Heru Sutejo, Lusiana Watung, Nonike Bahabol, Josua Petrus Ajokwapi, Rani Pangky, Sisten Keroman, Kostansa Yeuw
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 334
ending page: 346
doi: 10.5281/zenodo.21157906

OPTIMALISASI BIAYA OPERASIONAL UMKM AYAM GEPREK MENGGUNAKAN PROGRAM LINEAR METODE SIMPLEKS BERBASIS QM FOR WINDOWS
type: item
description: Culinary Micro, Small, and Medium Enterprises (MSMEs), particularly ayam geprek stalls, face significant challenges in managing capital efficiency due to fluctuations in daily operational expenditures. This study aims to minimize the total allocation of daily procurement capital costs at Ayam Geprek MSME through a model restructuring based on consumer purchase volume scenarios, without compromising kitchen inventory safety margins. The method employed is Linear Programming with a Two-Phase Minimization Simplex approach. Primary data collection was conducted via direct observation and structured interviews to formulate three decision variables representing daily wholesale package scenarios, namely a 5-portion package (X1), a 10-portion package (X2), and a 15-portion package (X3). The model also integrates constraint functions for chicken meat capacity (unit: pieces) as well as the minimum daily requirement thresholds for cooking oil (unit: Milliliters) and wheat flour (unit: Grams). Data processing was executed using POM-QM for Windows software under the Linear Programming module. The computational results indicate that maximum daily capital cost efficiency is achieved by focusing solely on serving the wholesale package scenario X3 (15-portion capacity) with 10 daily transactions, while the allocations for packages X1 and X2 are valued at 0. Through this optimal combination, the daily procurement capital cost is successfully minimized to a total of Rp2,610,000 per day to yield a total output of 150 portions, while maintaining a safe backup margin (slack) of 150 pieces of chicken meat in storage, and achieving an optimal absorption of 10,000 mL of cooking oil and 15,000 Grams of wheat flour. This Operations Research approach proves effective as a decision support system for business owners in formulating efficient procurement strategies to secure optimal net profit margins.
subject: Articles
  topic: section
subject: Linear Programming
  topic: keywords
subject: Minimization Simplex
  topic: keywords
subject: Operational Costs
  topic: keywords
subject: Ayam Geprek
  topic: keywords
subject: POM-QM
  topic: keywords
creator: Muhammad Ariq Syam
creator: Heru Sutejo, Samuel Christiananda, Riyadi Marwan Said, Ahmad Andrian Prayitno, Farhan S. Tuharea
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 245
ending page: 257
doi: 10.5281/zenodo.21157413

PENERAPAN METODE SIMPLEKS UNTUK MINIMASI BIAYA PRODUKSI PADA PENJUALAN DONAT MISEL
type: item
description: Donat Misel is a micro, small, and medium enterprise (UMKM) engaged in donut production and sales that faces challenges in controlling production costs due to limited resources and fluctuating raw material prices. This study aims to determine the minimum production cost using the Simplex Linear Programming method. Research data were collected through observation, interviews, and literature studies, including information on raw material usage, production costs, production capacity, and working time. A linear programming model was formulated consisting of an objective function to minimize production costs and several constraint functions related to working time, raw materials, and revenue limitations. The calculation process was carried out using QM for Windows V5 software. The results showed that the optimal solution was obtained at variable X1 (Sugar Donut) with a production quantity of 50 units, while variables X2 (Chocolate Sprinkle Donut) and X3 (Cheese Donut) had values of zero. These findings indicate that the Simplex method can generate an optimal production combination, minimize production costs, and improve resource utilization efficiency in Donat Misel MSME.
subject: Articles
  topic: section
subject: MSME
  topic: keywords
subject: Donat Misel
  topic: keywords
subject: Linear Programming
  topic: keywords
subject: Simplex Method
  topic: keywords
subject: Cost Minimization
  topic: keywords
creator: Rina Hawase
creator: Heru sutejo, Djonathan Tuange, Medi Tabuni, Deby Womsiwor, Sumina Yawan, Shasa Rumsarwir
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 235
ending page: 244
doi: 10.5281/zenodo.21157396

OPTIMASI BIAYA TRANSPORTASI DISTRIBUSI LOGISTIK AIR GALON MENGGUNAKAN METODE NORTH WEST CORNER BERBASIS QM FOR WINDOWS (Studi Kasus : Depot Air Minum Isi Ulang Dok 8 Bawah)
type: item
description: Clean and affordable drinking water is a primary daily need for the community in Jayapura City, Papua. However, the hilly terrain and dense settlements pose significant logistical challenges for Micro, Small, and Medium Enterprises (MSMEs), such as the Depot Air Minum Isi Ulang (DAMIU) Dok 8 Bawah. This study aims to optimize the daily distribution routes of water gallons to minimize the total operational burden index and achieve an equitable workload distribution among couriers across three main routes: Jalan Serui, Jalan Sampan, and Jalan Nimboran. The methodology applied is a quantitative approach using the Balanced Transportation Model, utilizing the North West Corner (NWC) algorithm for the initial feasible solution and the Stepping Stone method for optimal testing. The model was processed and calibrated using POM-QM for Windows version 5 software. The analysis indicates that the initial NWC model yielded an operational burden index of 186. After automated system iterations, this index was successfully minimized to an optimal score of 171. The optimal allocation dictates that Delivery 1 allocates 22 gallons exclusively to Jl. Serui; Delivery 2 allocates 13 gallons to Jl. Sampan and 4 gallons to Jl. Nimboran; while Delivery 3 serves as a balancer, allocating 1 gallon to Jl. Serui and 10 gallons to Jl. Nimboran. This quantitative framework effectively eliminates overlapping routes, enhances delivery time precision, ensures zero-waste capacity utilization, and assists MSME owners in making data-driven strategic decisions in Papua.
subject: Articles
  topic: section
subject: Transportation Problem
  topic: keywords
subject: North West Corner
  topic: keywords
subject: Stepping Stone
  topic: keywords
subject: Logistics Distribution
  topic: keywords
subject: POM-QM
  topic: keywords
creator: Syafa’at Rahmadhani S.
creator: Heru Sutejo, Dimas Satria Mukti Gunawan, Iqwal Ramadhan Naki, Kristina G. Jakadewa, Ratu Wasti Frigia Marifat Raubaba, Rena Matius Londong
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 217
ending page: 234
doi: 10.5281/zenodo.21157375

ANALISIS TEORI ANTREAN MODEL M/M/5 PADA BARBERSHOP FLOBAMORA
type: item
description: Barbershop Flobamora Solution in Jayapura City runs with five active barbers serving an average of 13 customers per day across eight working hours. On paper, nothing looks alarming. But when researchers visited the site directly, especially on weekday afternoons and weekends, customers were visibly waiting sometimes 10 to 20 minutes before getting called. This study tries to examine how well the M/M/5 model explains that gap, and why the model predicts a waiting time of just 11 seconds while real customers experience something much longer. Primary data were collected through direct observation and service time recording, then processed using POM-QM for Windows. Results show λ = 1.63 customers/hour, μ = 1.2 customers/hour per barber, server utilization ρ = 27%, Lq = 0.01, Wq = 11.19 seconds, W = 50.19 minutes (average total time in the system from arrival to completion of service), and P₀ = 26%. The gap between model output and field reality stems from the M/M/s assumption that customer arrivals are evenly distributed throughout the day something that simply does not hold in practice. Sensitivity analysis identifies s = 4 as the most balanced configuration (Wq = 1.2 minutes, ρ = 34%), with recommendations for time-segmented scheduling and digital queue management.
subject: Articles
  topic: section
subject: barbershop
  topic: keywords
subject: M/M/s model
  topic: keywords
subject: queuing system
  topic: keywords
subject: queuing theory
  topic: keywords
subject: sensitivity analysis
  topic: keywords
creator: Muzamil
creator: Heru Sutejo, Dyzha Zyaqila Rumkorem, Esau Hisage, Joy M D Wanma, Migal Waroi, Richo Sanggemi, Yulda Maay
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 205
ending page: 216
doi: 10.5281/zenodo.21157359

ANALISIS OPTIMALISASI KEUNTUNGAN PENJUALAN MENGGUNAKAN PROGRAM LINIER METODE GRAFIK (Studi Kasus : Pada Toko Pakaian Cititex Jayapura)
type: item
description: Competition in the clothing retail sector requires business owners to manage available resources effectively and efficiently in order to maximize profits. Cititex Clothing Store Jayapura, as a business engaged in fashion product sales, faces several constraints, including limited capital, storage capacity, and product inventory availability. This study aims to analyze the optimization of sales profits using the Linear Programming Graphic Method at Cititex Clothing Store Jayapura. The research employs a quantitative approach with data collected through observation, interviews, and documentation. The collected data are analyzed by formulating an objective function to maximize profit and constraint functions representing the limitations of available resources. Furthermore, the linear programming model is solved using the graphic method to determine the feasible region and the optimal point that yields maximum profit. The results of this study are expected to provide recommendations regarding the most profitable product combination, enabling the store to utilize its resources more efficiently. The application of the Linear Programming Graphic Method can serve as a more objective, effective, and efficient decision-making tool in sales planning and has the potential to improve business profitability sustainably.
subject: Articles
  topic: section
subject: Linear Programming
  topic: keywords
subject: Graphic Method
  topic: keywords
creator: Ronald Jesus Lauterboom
creator: Heru Sutejo, Ditha Mambrasar, Gracia Dhian Sarimolle, Jousuba J. Mnsen, Keterina Agnes Sineri, Merlin Enjelina Ap, Arlindo Yoafifi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 189
ending page: 204
doi: 10.5281/zenodo.21157338

OPTIMIZATION OF ICE DISTRIBUTION USING VOGEL’S APPROXIMATION METHOD AT MOMOYO JAYAPURA STORE
type: item
description: The goals of search to optimize the ice distribution system at Momoyo Entrop Jayapura Store using Vogel’s Approximation Method (VAM). A quantitative descriptive approach was employed, and data were collected through observation, interviews, and documentation. The transportation model considered three suppliers with a total supply of 300 units and three outlets with a total demand of 300 units. Penalty calculations showed the highest column index value of 2 for Outlet 2, which became the priority for allocation. The VAM results allocated 100 units from Supplier A to Outlet 3, 110 units from Supplier B to Outlet 2, 10 units from Supplier B to Outlet 1, and 80 units from Supplier C to Outlet 1. The total transportation cost obtained was IDR 1,790,000, lower than the initial cost of IDR 2,050,000, resulting in savings of IDR 260,000. Therefore, VAM effectively improves distribution efficiency.
subject: Articles
  topic: section
subject: Distribution optimization
  topic: keywords
subject: Transportation model
  topic: keywords
subject: Logistics management
  topic: keywords
subject: Vogel’s Approximation Method
  topic: keywords
creator: Alyah Amri
creator: Heru Sutejo, Olce Wehelmina Sibi, Albrianus Rheno Janggur, Albertina Vince Sineri, Naftali Kasitay, Juliana Lewarisa
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 179
ending page: 188
doi: 10.5281/zenodo.21157314

PENERAPAN METODE TRANSPORTASI NORTH WEST CORNER TERHADAP OPTIMALISASI DISTRIBUSI LAYANAN MAXIM CAR
type: item
description: This Study Aims To Analyze The Optimization Of Maxim Car Service Distribution In The Areas Of Waena, Abepura, And Entrop Using The North West Corner Method. This Method Was Used To Determine A More Efficient Service Distribution Pattern Based On The Balance Between Supply And Demand In Each Operational Area. The Research Was Conducted By Collecting Data On Driver Capacity And Customer Service Demand, Which Were Then Processed Using QM For Windows. The Result Showed That The Implemention Of North West Corner Method Was Able To Produce A More Optimal Service Distribution Allocation With A Total Distribution Cost Of Rp 5,320,000 Over 24 Operational Hours. In Addition, This Method Helped Reduce Imbalances In Service Distribution, Improve Operational Efficiency, And Simplify Decision Making Related Tpoo Allocation Of Online Transportasion Service. Therefore , The North West Corrner Methodf Can Be Considered Ann Effective Solution For Optimizing Online Trasportasi Service Distribution, Particulary For Maxim Car Service In Jayapura City
subject: Articles
  topic: section
subject: Norrh West Corner
  topic: keywords
subject: Service Distribution
  topic: keywords
subject: Transportation Optimization
  topic: keywords
subject: Maxim Car
  topic: keywords
subject: QM For Windows
  topic: keywords
creator: Yusuf Wasanggai
creator: Heru Sutejo
creator: Rosana Deda
creator: Heni Murib
creator: Febrian Baru
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 171
ending page: 178
doi: 10.5281/zenodo.21157283

OPTIMASI KEUNTUNGAN PENJUALAN MINUMAN MENGGUNAKAN PROGRAM LINEAR METODE GRAFIK (Studi Kasus: Kantin Kampus USN Papua)
type: item
description: This research aims to optimize the daily profit of the USN Canteen by determining the most effective sales combination of its two best-selling instant beverage products, namely Jasjus and Good Day Coffee. The main problem faced by the canteen management is the reliance on conventional intuition in daily production planning, which often results in stock shortages or inefficient use of resources due to operational constraints such as raw material availability, service time, and production capacity. The methodology applied in this study is quantitative operational research using the Linear Programming approach, which is specifically solved through the Graphical Method, an optimization technique suitable for problems involving two decision variables. The results of the graphical analysis successfully transform operational constraints into linear mathematical inequalities, forming a feasible solution region. The optimal corner point obtained from the analysis indicates the most appropriate combination of Jasjus (x) and Good Day Coffee (y) to maximize daily profit. In conclusion, the implementation of this mathematical model enables canteen management to shift from an intuition-based approach to a data-driven decision-making strategy, thereby improving daily profit planning and operational efficiency.
subject: Articles
  topic: section
subject: Graphical Method
  topic: keywords
subject: Instant Beverages
  topic: keywords
subject: Linear Programming
  topic: keywords
subject: Profit Optimization
  topic: keywords
subject: USN Canteen
  topic: keywords
creator: Nabila Andini Putri
creator: Heru Sutejo, Jessica Salzabilla Wayoi, Nurlinda, Habel Kapani, Yanpit Rumbiak, Noak Rematobi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-07-03
publication date: 2026-07-03
starting page: 157
ending page: 170
doi: 10.5281/zenodo.21157264

ANALISIS PENGARUH PENGANGGURAN DAN KEMISKINAN TERHADAP KRIMINALITAS DI KABUPATEN MIMIKA
type: item
description: This study aims to determine the influence of unemployment and poverty on crime in Mimika Regency. This is an associative study employing data collection techniques such as documentation and literature review. The data analysis tool used in this study is the Granger causality test, which is used to examine the causal or reciprocal relationship between the two research variables so that it can be determined whether the two variables statistically influence each other (a two-way or reciprocal relationship), have a unidirectional relationship, or have no relationship at all (do not influence each other). The results of the analysis indicate that unemployment and poverty do not have a causal relationship with crime. Based on the research findings, an increase in unemployment and poverty does not affect crime itself, and vice versa.
subject: Articles
  topic: section
subject: Unemployment
  topic: keywords
subject: Poverty
  topic: keywords
subject: Crime
  topic: keywords
creator: Merli Latif
creator: Siske Tontong
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 142
ending page: 156
doi: 10.5281/zenodo.20502363

PENGARUH JUMLAH KUNJUNGAN WISATAWAN TERHADAP PENDAPATAN ASLI DAERAH PROVINSI BALI TAHUN 2004-2022
type: item
description: Tourism has a role that pivotal function in driving regional economic growth, particularly in Bali Province, which heavily relies on this sector as its primary source of income. Current research examines the effect of international also domestic tourist arrivals on the Regional Original Revenue (Pendapatan Asli Daerah/PAD) of Bali Province over the period 2004-2022. Using a quantitative approach with secondary data from the Bali Provincial Statistics Agency (BPS), current research employs multiple linear regression observation to assess the influence of tourist arrivals on four PAD components: regional taxes, regional levies (retribusi), state-owned enterprise (BUMD) revenue, and other legitimate regional income. Results indicate that domestic tourist arrivals consistently exert a positive then significant effect across all PAD components, while international tourist arrivals exhibit a negative coefficient for most components, reflecting a tendency to use international-brand facilities and digital booking platforms whose revenues are not fully captured in the regional tax system. Simultaneously, both tourist variables significantly influence PAD. These findings underscore the importance of strengthening local tourism governance, optimizing the levy system, and developing strategic policies to maximize the fiscal contribution of international tourists to regional revenue.
subject: Articles
  topic: section
subject: International Tourists
  topic: keywords
subject: Domestic Tourists
  topic: keywords
subject: Regional Original Revenue
  topic: keywords
subject: Tourism
  topic: keywords
subject: Bali
  topic: keywords
creator: Kenneth Olivier
creator: Ida Bagus Suryawan
creator: Made Sukana
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 120
ending page: 141
doi: 10.5281/zenodo.20502349

STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM KULINER DI KOTA SAMARINDA KALIMANTAN TIMUR
type: item
description: The development of digital technology has brought about significant changes in the business world, including within the culinary Micro, Small and Medium Enterprises (MSMEs) sector. Digital marketing has become an effective marketing strategy in helping MSMEs enhance their business competitiveness and reach a wider consumer base. This study aims to analyse digital marketing strategies among culinary MSMEs in the city of Samarinda. The research employs a qualitative descriptive approach, utilising data collection techniques such as observation, documentation, and literature review. The findings indicate that culinary MSMEs in Samarinda utilise social media platforms such as Instagram, TikTok, and WhatsApp Business as digital promotional tools. Marketing strategies are implemented through content marketing, online promotions, the use of attractive product visuals, and active interaction with consumers. The use of digital marketing is considered capable of increasing brand awareness, expanding marketing reach, and boosting consumer interest in culinary products. Thus, digital marketing strategies play a vital role in supporting the development of culinary SMEs in Samarinda
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Culinary SMEs
  topic: keywords
subject: Social Media
  topic: keywords
subject: Marketing Strategies
  topic: keywords
subject: Samarinda
  topic: keywords
creator: Dessi Nur Hidayah
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 116
ending page: 119
doi: 10.5281/zenodo.20502325

DAMPAK ARTIFICIAL INTELLIGENCE TERHADAP TRANSFORMASI BISNIS ARSITEKTUR: STRATEGI MANAJEMEN ADAPTIF DI INDONESIA (A SYSTEMATIC LITERATURE REVIEW)
type: item
description: This study analyzes the development and application of Artificial Intelligence (AI) in architectural practice, its implications for business model transformation and work systems, and adaptive management strategies relevant to architectural firms in Indonesia. The research employs a Systematic Literature Review (SLR) following the PRISMA protocol. Articles were retrieved from Scopus, Web of Science, IEEE Xplore, and ScienceDirect using Boolean combinations of keywords related to AI, architecture, AEC industry, BIM, generative design, digital twin, business model, and digital transformation. The review focuses on peer-reviewed publications from 2021 to 2025. From an initial pool of 456 articles, 20 articles were selected through a rigorous multi-stage screening process for in-depth analysis. The findings indicate that AI is increasingly integrated into architectural design through generative design, building performance optimization, and data-driven decision support systems. In project management, AI is closely connected with BIM, digital twin, 4D simulation, IoT, and predictive analytics. A critical synthesis of the literature reveals consensus on AI's capacity to improve efficiency and transform professional roles, alongside notable contradictions regarding the threat versus empowerment of architects and the feasibility of AI adoption in resource-limited contexts. These developments encourage architectural firms to shift from conventional design services toward data-driven, performance-based, and technology-enabled services such as building performance simulation, lifecycle cost analysis, and smart facility management. However, implementation in Indonesia remains constrained by uneven digital capability among human resources, limited infrastructure, fragmented project data, investment barriers, and the absence of comprehensive implementation guidelines. Therefore, adaptive management strategies are required, encompassing digital upskilling, phased technology integr…
subject: Articles
  topic: section
subject: Architecture
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Business Model
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Ethical Governance
  topic: keywords
subject: Project Management
  topic: keywords
subject: Indonesia
  topic: keywords
creator: Muhammad Ridhani
creator: Risca Damayanti
creator: Akhmad Hariadi
creator: Aly Syaipullah
creator: Akbar Rahman
creator: Ira Mentayani
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 99
ending page: 105
doi: 10.5281/zenodo.20502314

ANALISIS PERKEMBANGAN EKONOMI SYARIAH DI INDONESIA TERHADAP STABILITAS SISTEM KEUANGAN NASIONAL
type: item
description: This study aims to analyze the development of the Islamic economy in Indonesia and its contribution to the stability of the national financial system. The method used is library research with a descriptive qualitative approach through literature reviews from scientific journals, reports published by Bank Indonesia (BI), the Financial Services Authority (OJK), and other related academic publications. The results of the study indicate that the Islamic economy in Indonesia has experienced significant growth, marked by the increase in Islamic banking assets, the development of sukuk, and the improvement of Islamic financial literacy. In addition, the Islamic economy contributes to financial system stability through its interest-free principles, real-sector-based transactions, and profit-and-loss sharing system, which is considered more moderate toward financial risks. Therefore, the Islamic economy plays an important role in supporting the stability of the national financial system amid global economic dynamics.
subject: Articles
  topic: section
subject: Islamic economy
  topic: keywords
subject: financial stability
  topic: keywords
subject: Islamic banking
  topic: keywords
subject: library research
  topic: keywords
creator: Efrizal Rizqia Akbar
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 84
ending page: 98
doi: 10.5281/zenodo.20502296

STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA (SDM) DALAM MENINGKATKAN PELAYANAN JAMAAH LANSIA PADA PENYELENGGARAAN IBADAH HAJI KHUSUS (PIHK)
type: item
description: The increasing number of elderly Hajj pilgrims in Indonesia requires more professional and humane services in the implementation of special Hajj services. This study aims to analyze human resource (HR) development strategies in improving services for elderly pilgrims at the Special Hajj Organizers (PIHK). The research method used is library research with a descriptive qualitative approach. Data were obtained from books, scientific journals, government regulations, and previous studies relevant to HR development and elderly pilgrim services. The results of the study indicate that HR development strategies are carried out through elderly-friendly service training, improvement of officers’ technical and emotional competencies, performance evaluation, strengthening interpersonal communication, and utilization of information technology in pilgrim services. Sustainable HR development is able to improve service quality, comfort, safety, and satisfaction of elderly pilgrims during the Hajj pilgrimage. Therefore, PIHK needs to optimize HR development so that services for elderly pilgrims can run effectively, professionally, and in accordance with pilgrims’ needs.
subject: Articles
  topic: section
subject: Human Resource Development
  topic: keywords
subject: Elderly Pilgrims Services
  topic: keywords
subject: PIHK
  topic: keywords
subject: Special Hajj
  topic: keywords
subject: Library Research
  topic: keywords
creator: Djadjang Sudradjat
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 65
ending page: 83
doi: 10.5281/zenodo.20502280

ANALISIS IMPLEMENTASI KEBIJAKAN KUOTA JEMAAH HAJI PASCA PERPINDAHAN KEMENTERIAN AGAMA KE KEMENTERIAN HAJI DAN UMRAH
type: item
description: Changes in the governance of Hajj management through the establishment of the Ministry of Hajj and Umrah represent part of the Indonesian government’s bureaucratic reform aimed at improving the quality of religious public services. This study aims to analyze the implementation of Hajj quota policy following the transfer of authority from the Ministry of Religious Affairs to the Ministry of Hajj and Umrah. The research employs a library research method with a qualitative descriptive approach. Data were obtained through literature studies, including scientific journals, regulations, government documents, and academic articles related to Hajj management in Indonesia. The findings indicate that institutional reform has brought positive impacts, such as improved service professionalism, greater transparency in quota distribution, digitalization of administrative systems, and strengthened bureaucratic coordination. However, the implementation of the policy still faces various challenges, including quota limitations set by the Government of Saudi Arabia, bureaucratic transition issues, weak oversight mechanisms, and the potential for abuse of authority in quota distribution. The study concludes that institutional reform is a strategic step in improving Hajj governance; however, its success largely depends on effective supervision, digital system integration, and consistent application of good governance principles.
subject: Articles
  topic: section
subject: Hajj quota
  topic: keywords
subject: bureaucratic reform
  topic: keywords
subject: public policy
  topic: keywords
subject: Hajj services
  topic: keywords
subject: transparency
  topic: keywords
creator: Rifa Fahrijal
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 46
ending page: 64
doi: 10.5281/zenodo.20502268

ANALISIS KONSEP DASAR PENGANTAR AKUNTANSI DALAM DUNIA BISNIS
type: item
description: Accounting plays an important role in the modern business world as an information system that provides accurate, relevant, and reliable financial data to support economic decision-making. This study aims to analyze the basic concepts of introductory accounting and its role in supporting business management in the modern era. The research method used is a qualitative approach with a literature research design (library research). Data were obtained through literature studies from various sources such as books, scientific journals, and relevant academic documents, and then analyzed using content analysis techniques. The results of the study show that introductory accounting includes basic concepts that serve as the foundation for financial recording and reporting processes, namely the economic entity concept, going concern concept, accounting period concept, monetary unit concept, and double-entry system. In addition, this study explains the stages of the accounting cycle, which include identifying transactions, recording in journals, posting to the general ledger, preparing a trial balance, and preparing financial statements. Introductory accounting also plays a role as a basis for decision-making, a financial control tool, a means of accountability, a support for business technology development, and an enhancer of corporate financial transparency.
subject: Articles
  topic: section
subject: introductory accounting
  topic: keywords
subject: basic accounting concepts
  topic: keywords
subject: accounting cycle
  topic: keywords
subject: financial statements
  topic: keywords
subject: modern business
  topic: keywords
creator: Jaka Bagja
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 28
ending page: 45
doi: 10.5281/zenodo.20502255

PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION (STUDI PADA PELANGGAN UMKM COMEL BUCKET DENPASAR)
type: item
description: The development of digital marketing encourages business actors, including SMEs, to utilize various marketing strategies to retain customers and increase repeat purchases. This study aims to analyze the influence of Social Media Marketing, Content Marketing, and Brand Image on Repurchase Intention (Study on customers of Comel Bucket SMEs in Denpasar). The method used is a quantitative approach with non-probability sampling technique through purposive sampling of 112 respondents who are customers of Comel Bucket SMEs. Data were collected using questionnaires and analyzed through descriptive statistical analysis as well as multiple linier regression analysis with the help of IBM SPSS Statistics software. The research results indicate that social media marketing, content marketing, and brand image have a positive and significant influence on repurchase intention. The theoretical implication of this research is to strengthen the development of theory in the field of marketing management, especially concerning social media marketing, content marketing, and brand image, which have a positive significant impact on shaping customer perceptions of repurchase intention, as well as reinforcing the Theory of Planned Behaviour in the digital marketing context. The practical implication is to provide input for Comel Bucket SMEs in designing marketing strategies focused on enhancing social media marketing, content marketing, and brand image to drive customer repurchase intention.
subject: Articles
  topic: section
subject: Social Media Marketing
  topic: keywords
subject: Content Marketing
  topic: keywords
subject: Brand Image
  topic: keywords
subject: Repurchase Intention
  topic: keywords
creator: Sherly Echa Rachmawati
creator: Ni Made Wulandari Kusumadewi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 16
ending page: 27
doi: 10.5281/zenodo.20502237

STRATEGI PEMASARAN HAJI DAN UMRAH DALAM PERSPEKTIF MARKETING SYARIAH
type: item
description: This study aims to analyze Hajj and Umrah marketing strategies from the perspective of Sharia marketing. The increasingly competitive Hajj and Umrah travel industry requires travel agencies to implement marketing strategies that are effective, professional, and aligned with Islamic values. This research employed a qualitative method using a library research approach through the analysis of various journals, books, and relevant scientific sources. The findings indicate that Sharia marketing strategies in the Hajj and Umrah business emphasize the values of honesty, trustworthiness, transparency, excellent service, and the utilization of digital media as promotional tools. The implementation of Sharia marketing is capable of increasing pilgrims’ trust, customer loyalty, and the positive image of Hajj and Umrah travel agencies. Furthermore, Sharia-based marketing strategies provide solutions for facing the challenges of modern business competition while maintaining Islamic ethical values.
subject: Articles
  topic: section
subject: marketing strategy
  topic: keywords
subject: Hajj and Umrah
  topic: keywords
subject: Sharia marketing
  topic: keywords
subject: Umrah travel
  topic: keywords
subject: Islamic marketing
  topic: keywords
creator: Enjang Rosidin
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-06-02
publication date: 2026-06-02
starting page: 1
ending page: 15
doi: 10.5281/zenodo.20502223

ANALISIS DETERMINAN KESEJAHTERAAN MASYARAKAT DI KABUPATEN/KOTA PROVINSI MALUKU UTARA
type: item
description: Community welfare is an important indicator that can be used to assess the success of regional development. The level of community welfare is influenced by various economic and social factors such as Gross Regional Domestic Product (GRDP), income disparity, unemployment, investment, and regional government capital expenditure. North Maluku Province is one of the regions that has experienced rapid economic development in recent years, particularly due to the increasing industrial activities and investment. However, the increase in economic activities does not necessarily reflect an equal improvement in community welfare across all regencies and municipalities. This study aims to analyze the effect of GRDP, income disparity, unemployment, investment, and capital expenditure on community welfare in the regencies and municipalities of North Maluku Province during the period 2019–2023. The analytical method used in this study is a quantitative analysis with a panel data approach using the Fixed Effect Model (FEM). The results show that simultaneously GRDP, income disparity, unemployment, investment, and capital expenditure have a significant effect on community welfare in the regencies and municipalities of North Maluku Province during the study period. Partially, GRDP and income disparity have a positive but insignificant effect on community welfare. Meanwhile, investment and capital expenditure have a positive and significant effect on community welfare, while unemployment has a negative and significant effect on community welfare in the regencies and municipalities of North Maluku Province. Based on these findings, local governments are expected to improve the quality of economic growth through the optimization of investment and more effective allocation of capital expenditure, as well as expanding employment opportunities in order to enhance community welfare more evenly.
subject: Articles
  topic: section
subject: community welfare
  topic: keywords
subject: Gross Regional Domestic Produc
  topic: keywords
subject: income disparity
  topic: keywords
subject: unemployment
  topic: keywords
creator: Yohana Petronela D. Solapung
creator: I Wayan Priyana Agus Sudharma
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-05-11
publication date: 2026-05-11
starting page: 442
ending page: 462
doi: 10.5281/zenodo.20118433

OPTIMALISASI STRATEGI SEGMENTASI, TARGETING, DAN POSITIONING DALAM MENINGKATKAN DAYA SAING BISNIS MODERN
type: item
description: Penelitian ini bertujuan untuk menganalisis optimalisasi strategi Segmentasi, Targeting, dan Positioning (STP) dalam meningkatkan daya saing bisnis modern di era digital. Perkembangan teknologi informasi, perubahan perilaku konsumen, serta meningkatnya persaingan bisnis menyebabkan perusahaan perlu menerapkan strategi pemasaran yang lebih adaptif, berbasis data, dan berorientasi pada kebutuhan pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode library research melalui analisis berbagai artikel jurnal bereputasi, buku akademik, dan laporan ilmiah yang relevan pada periode 2020–2025. Teknik analisis data dilakukan secara deskriptif-analitis dan thematic analysis untuk mengidentifikasi pola, tren, serta perkembangan strategi STP dalam konteks pemasaran modern. Hasil penelitian menunjukkan bahwa strategi STP tetap menjadi fondasi utama dalam pemasaran strategis, namun mengalami transformasi signifikan akibat digitalisasi bisnis. Segmentasi pasar berkembang dari pendekatan konvensional menuju segmentasi berbasis perilaku digital dan customer analytics. Strategi targeting menjadi lebih efektif melalui pemanfaatan artificial intelligence, big data, dan media sosial, sedangkan positioning merek semakin dipengaruhi oleh pengalaman pelanggan dan interaksi digital. Penelitian ini juga menemukan bahwa optimalisasi strategi STP mampu meningkatkan customer engagement, loyalitas pelanggan, efektivitas pemasaran, dan keunggulan kompetitif perusahaan. Penelitian ini memberikan kontribusi teoritis dengan mengintegrasikan konsep STP dengan digital marketing dan perilaku konsumen digital dalam konteks bisnis modern. Secara praktis, penelitian ini menjadi referensi bagi perusahaan dalam merancang strategi pemasaran yang lebih inovatif, personal, dan berkelanjutan di tengah dinamika ekonomi digital.
subject: Articles
  topic: section
subject: segmentasi pasar
  topic: keywords
subject: targeting
  topic: keywords
subject: positioning
  topic: keywords
subject: pemasaran digital
  topic: keywords
subject: perilaku konsumen
  topic: keywords
subject: daya saing bisnis
  topic: keywords
creator: Sigit Sugiardi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-05-11
publication date: 2026-05-11
starting page: 431
ending page: 441
doi: 10.5281/zenodo.20118409

ANALISIS PROSPEK USAHA KEMASAN TELUR (EGG TRAY) DI KOTA TIMIKA
type: item
description: This study aims to analyze the business prospects of the egg packaging industry in Timika City. The research method used is descriptive. Data collection techniques included in-depth interviews with egg farmers, used cardboard collectors, and officials from the Mimika Regency Livestock and Industry Office. The data analysis instrument used was the Milles and Hubberman model. The results of the study indicate that there is significant business potential due to the abundant availability of cardboard raw materials and the high demand for packaging from local farmers. The wide-open market opportunities serve as the primary supporting factor for the growth of this business. Based on these findings, it can be concluded that the egg packaging business in Mimika Regency has promising prospects and the potential to generate economic benefits for business operators.
subject: Articles
  topic: section
subject: Analysis
  topic: keywords
subject: Business Prospects
  topic: keywords
subject: Business Feasibility
  topic: keywords
creator: Otniel Imanuel Gobai
creator: Rulan L. Manduapessy
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-05-11
publication date: 2026-05-11
starting page: 420
ending page: 430
doi: 10.5281/zenodo.20118371