Jurnal Ekonomi dan Bisnis
type: channel
description: Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
publisher: CV. Adiba Aisha Amira
language: en
publication name: Jurnal Ekonomi dan Bisnis
issn: 3021-8365
items: KONSEP MOTIVASI KERJA DALAM PENGEMBANGAN KARIR ANGGOTA KEPOLISIAN
items: PENGARUH STRUKTUR MODAL, PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DI BIDANG MANUFAKTUR (SUB SEKTOR TEKSTIL) YANG TERDAFTAR DI BEI PERIODE 2019-2024
items: ANALISIS KEPUASAN NASABAH, KEPERCAYAAN NASABAH DAN CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BCA SYARIAH CABANG SURABAYA
items: PERAN EMOTIONAL INTELLIGENCE, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR TBK. CABANG UTAMA SURABAYA
items: PENGARUH JUMLAH USAHA PENYEDIAAN AKOMODASI DAN USAHA JASA MAKANAN DAN MINUMAN TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN BADUNG
items: OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY
items: STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN DI TOKO RAFIF CELL RAJABASA BANDAR LAMPUNG
items: PERAN JIWA KEWIRAUSAHAAN DALAM MENGEMBANGKAN UMKM KERIPIK ROSSA
items: DETERMINAN PREVALENSI STUNTING MENURUT PROVINSI DI INDONESIA
items: GREEN ECONOMY DAN CIRCULAR ECONOMY SEBAGAI STRATEGI PEMBANGUNAN EKONOMI BERKELANJUTAN DI INDONESIA
items: PENGARUH GREEN BEHAVIOR INDUSTRI KECIL, TEKNOLOGI RAMAH LINGKUNGAN, DAN PENDAPATAN TERHADAP KEBERLANJUTAN LINGKUNGAN DI KOTA DENPASAR
items: TRANSFORMASI BRANDING DI ERA AI: TINJAUAN SISTEMATIS PEMBELAJARAN MESIN, NLP, DAN ANALITIK PREDIKTIF UNTUK PENINGKATAN IDENTITAS MEREK
items: PENGELOLAAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KOMPETENSI DAN ADAPTABILITAS KARYAWAN PADA ERA SOCIETY 5.0
items: ANALISIS KINERJA SALES PROMOTION GIRL (SPG) PT ARINA MULTIKARYA DI KOTA TIMIKA
items: ANALISIS PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DIBURSA EFEK INDONESIA (BEI)
items: THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG
items: IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY
items: THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY
items: ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY
items: CORPORATE SOCIAL RESPONSIBILITY DAN GOOD CORPORATE GOVERNANCE: ANALISIS ETIKA BISNIS DAN TATA KELOLA PERUSAHAAN DI INDONESIA
items: ANALISIS PERILAKU KONSUMEN TERHADAP PRODUK LOKAL DI KOTA BINJAI: PENDEKATAN EKONOMI MIKRO
items: ANALISIS DAMPAK LINGKUNGAN (AMDAL) TEMPAT PEMBUANGAN AKHIR (TPA) IWAKA KABUPATEN MIMIKA
items: ANALISIS MENGENAI DAMPAK LINGKUNGAN (AMDAL) PADA PEDAGANG IKAN DI PASAR SENTRAL
items: ANALISIS DAMPAK LINGKUNGAN KEGIATAN USAHA KATERING TERHADAP LINGKUNGAN PERMUKIMAN: STUDI KASUS EFATA CATERING DI KABUPATEN MIMIKA
items: PENGARUH KETERBUKAAN PERDAGANGAN, KORUPSI, DAN STABILITAS POLITIK TERHADAP PERTUMBUHAN EKONOMI DI NEGARA ASEAN-6
items: PENGARUH NILAI PERUSAHAAN, SALES GROWTH, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS (STUDI KASUS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2021 – 2024)
items: PENGARUH KETERAMPILAN DIGITAL, PENGALAMAN MAGANG, DAN KECERDASAN EMOSIONAL TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR PRODI MANAJEMEN UNIVERSITAS 17 AGUSTUS 1945 SURABAYA
items: https://ecosemica.net/index.php/ECONOMICA/article/view/732
items: PENGARUH FAKTOR MAKRO EKONOMI, KEPUTUSAN INVESTASI, DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI)
items: PENGARUH PERTUMBUHAN EKONOMI DAN TINGKAT PENDIDIKAN TERHADAP KEMISKINAN MELALUI TINGKAT PENGANGGURAN DI KABUPATEN MIMIK

KONSEP MOTIVASI KERJA DALAM PENGEMBANGAN KARIR ANGGOTA KEPOLISIAN
type: item
description: The Indonesian National Police (Polri) focuses on increasing employee motivation to improve their performance. Motivation is one of the important factors that influences individual success. If the police do not have work motivation it will have a negative impact on their performance; Decreased quality of public services, decreased productivity, loss of initiative and creativity, increased absenteeism and turnover, high levels of stress and job dissatisfaction, poor work relationships. Therefore, it is important to increase motivation for police performance, various strategies have been implemented, including providing good examples, supporting the role of psychologists in the police to help police officers overcome stress and depression, providing role models, instilling discipline, and providing career development opportunities, as well as creating positive and supportive work environment. Education and training is one of the keys to enhancing career growth and mental growth and communication tactics have been researched to understand their impact on performance. Work motivation can influence a person's performance by up to 80%. High motivation is usually associated with increased productivity, work quality, and initiative. Therefore, increasing work motivation is an important factor in human resource management in various organizations, including the National Police. The aim of this research is to find out how much influence motivation has on the performance of the National Police. Involves analyzing techniques such as role modeling, instilling discipline, and providing career development opportunities.
subject: Articles
  topic: section
subject: Work motivation
  topic: keywords
subject: police performance
  topic: keywords
subject: career development
  topic: keywords
creator: Dhela Gusti Octavia
creator: Putri Najzwa Maulida, Sheldio Balvas Vadilla, Tri Wahyuni, Tugimin Supriyadi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 1232
ending page: 1239

PENGARUH STRUKTUR MODAL, PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DI BIDANG MANUFAKTUR (SUB SEKTOR TEKSTIL) YANG TERDAFTAR DI BEI PERIODE 2019-2024
type: item
description: This study aims to analyze the effect of capital structure, profitability, and liquidity on firm value in manufacturing companies within the textile and garment subsector listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. This study employs a quantitative method with a panel data approach combining time series and cross-sectional data. The research sample consists of 8 textile and garment subsector companies selected using a purposive sampling technique. The data used are secondary data obtained from the companies’ annual financial reports and were analyzed using multiple linear regression with the assistance of SPSS software. The results show that capital structure and profitability partially have a positive but insignificant effect on firm value, while liquidity has a positive and significant effect on firm value. Simultaneously, capital structure, profitability, and liquidity do not have a significant effect on firm value.
subject: Articles
  topic: section
subject: capital structure
  topic: keywords
subject: profitability
  topic: keywords
subject: liquidity
  topic: keywords
subject: firm value
  topic: keywords
subject: textile and garment subsector
  topic: keywords
subject: Indonesia Stock Exchange
  topic: keywords
creator: Maria Feronica
creator: SIgit Santoso
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 268
ending page: 278

ANALISIS KEPUASAN NASABAH, KEPERCAYAAN NASABAH DAN CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BCA SYARIAH CABANG SURABAYA
type: item
description: Competition in the banking sector in Indonesia is getting tighter nowadays. PT. BCA Syariah is a rapidly growing Islamic bank and has continued to grow over the past 10 years. Therefore, PT. BCA Syariah is committed to providing the best service and providing quality service products to build customer loyalty. The results of the study indicate that customer satisfaction has a significant positive effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty. Brand image has a significant positive effect on customer loyalty. Brand image has a significant positive effect on customer loyalty through customer trust. Thus, PT. BCA Syariah needs to improve customer satisfaction, brand image and customer trust because it can be a competitive advantage for the Company to create loyalty, and loyalty can increase profitability.
subject: Articles
  topic: section
subject: Customer Satisfaction
  topic: keywords
subject: Brand Image
  topic: keywords
subject: Customer Trust
  topic: keywords
subject: Customer Loyalty
  topic: keywords
creator: Eryana Setyarti
creator: Juliani Pudjowati
creator: Elly Yuniar Nitawati
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 261
ending page: 267

PERAN EMOTIONAL INTELLIGENCE, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR TBK. CABANG UTAMA SURABAYA
type: item
description: Workplace Organization and Motivation in Relation to Employee Performance at PT. Bank Pembangunan Daerah Jawa Timur Tbk., Surabaya Main Branch Office. This study was conducted to understand the simultaneous and partial effects of these three variables, as well as to identify the most important factors affecting employee performance. The background of this study is the importance of human resources in the banking industry, where employee productivity is crucial to achieving business goals and improving service quality. This study uses a quantitative approach with a survey method. Data were collected via questionnaires distributed to employees and analyzed using multiple linear regression, t-tests, and F-tests. Before being used for data collection, the validity and reliability of the research instruments were evaluated. The research results indicate that Emotional Intelligence has a positive and significant effect on employee work performance, showing that the ability to control and manage emotions contributes to improved work performance. Organizational Culture also has a positive and significant effect, indicating that workplace standards, norms, and regulations support employee discipline and productivity. Furthermore, Work Motivation is identified as the most significant variable affecting employee productivity. Together, these three variables have a significant impact on worker productivity, which means increasing productivity requires a strong organizational culture, high employee motivation, and good emotional intelligence.
subject: Articles
  topic: section
subject: Employee Performance
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: Work Motivation
  topic: keywords
subject: Emotional Intelligence.
  topic: keywords
creator: Michelle Hary Putrani
creator: Sumiati
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 248
ending page: 260

PENGARUH JUMLAH USAHA PENYEDIAAN AKOMODASI DAN USAHA JASA MAKANAN DAN MINUMAN TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN BADUNG
type: item
description: Bali is known as one of the most popular tourist destinations in the world thanks to its stunning natural beauty and captivating cultural richness. Bali is heavily dependent on the tourism sector. Badung Regency is the regency with the highest regional income in Bali. Badung Regency has the largest number of accommodations and food and beverage service providers in Bali. This study aims to analyse the effect of the number of accommodation businesses and food and beverage service providers on the local revenue of Badung Regency. The data analysis technique used to solve the problems in this study is descriptive quantitative analysis with a secondary data analysis (SDA) approach. The data were analysed using multiple linear regression, t-test, F-test, and coefficient of determination with the help of SPSS. The number of accommodation and food and beverage service providers does not have a simultaneous effect on PHR revenue. The statistical test results show that the number of accommodation providers and the number of food and beverage service providers do not have a significant effect on PHR revenue, with a significance value (X1) of 0.419 (> 0.05) and a significance value (X2) of 0.155 (> 0.05). The statistical test results show that PHR has a significant effect on PAD with a significance value of the PHR revenue variable (X1) of 0.000 (> 0.05), which means that PHR revenue has a significant effect on the rise and fall of PAD.
subject: Articles
  topic: section
subject: Accommodation businesses
  topic: keywords
subject: food and beverage service providers
  topic: keywords
subject: local revenue
  topic: keywords
creator: Chelsea Jashella
creator: I Putu Anom
creator: Putri Kusuma Sanjiwani
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 1768
ending page: 1795

OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY
type: item
description: Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Social Media
  topic: keywords
subject: Media Advertising
  topic: keywords
subject: AIDA
  topic: keywords
subject: Sales
  topic: keywords
creator: RAHMAT DINUL PAQI
creator: AGUS SYAM, NUR HALIM, MUHAMMAD JUFRI, SUMIATI TAHIR
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 2752
ending page: 2767

STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN DI TOKO RAFIF CELL RAJABASA BANDAR LAMPUNG
type: item
description: The purpose of this study is to find out the application of Toko Rafif Cell's digital marketing strategy in developing a business by promoting products that can increase its sales turnover as measured using a SWOT matrix and reviewing digital marketing strategies. This research was conducted using a descriptive qualitative approach with IFAS Matrix, EFAS Matrix, and SWOT Matrix methods to measure strengths, weaknesses, opportunities and threats. The data source is obtained from primary data and secondary data. Data collection techniques through observation, interviews and documentation. The results of this study show that the implementation of digital marketing strategies has been successfully implemented through social media so that there has been an increase in turnover and the implementation of digital marketing strategies. From the results of the IFAS matrix that is strong in identifying internal factors, the EFAS Matrix has responded well to existing opportunities and avoided threats coming from competitors.
subject: Articles
  topic: section
subject: Strategy
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Sales
  topic: keywords
creator: Robbi Firman Saputra
creator: Vonny Tiara
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 234
ending page: 247

PERAN JIWA KEWIRAUSAHAAN DALAM MENGEMBANGKAN UMKM KERIPIK ROSSA
type: item
description: Entrepreneurship is one of the things that is most important for a country. Entrepreneurship can grow the economy and community welfare. This research’s aim is to further research and analyze the entrepreneurial spirit in developing Rossa Chips in Bandar Lampung City. Qualitative research methods is used in this research where research activities are carried out through critical analysis with the presentation of scientific sentences. This research was conducted at the Small and Medium Enterprises (SMEs) Kripik Rossa in Bandar Lampung City. The informant in this research is the owner of the Kripik Rossa business. The results of this research show that the entrepreneurial spirit basically exists within each human being and that potential needs to be channeled through the business that is founded. Strengthening the entrepreneurial spirit will have the impact of strengthening entrepreneurial behavior. The role of an entrepreneurial spirit can increase the formation of business independence.
subject: Articles
  topic: section
subject: Entrepreneurial Spirit
  topic: keywords
subject: Entrepreneurship
  topic: keywords
subject: Small and Medium Enterprises (SMEs)
  topic: keywords
creator: Muhammad Ridho Pratama Saputra
creator: Vonny Tiara
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 225
ending page: 233

DETERMINAN PREVALENSI STUNTING MENURUT PROVINSI DI INDONESIA
type: item
description: Stunting is a condition of failure to thrive in children under five due to chronic malnutrition, resulting in lower height than their peers. This problem risks long-term impacts such as reduced intelligence, health problems, low productivity, and increased likelihood of living in poverty as adults. This study aims to analyze the effect of income per capita, economic inequality, government spending in the health sector, and access to proper sanitation on the prevalence of stunting in Indonesia, both simultaneously and partially. This study also examines the alignment between the factors that cause stunting and government policies. The study was conducted in 34 provinces with a total of 204 observations using the panel data regression analysis method. The results showed that together the four variables had a significant effect on stunting. Partially, income per capita, government expenditure in the health sector, and proper sanitation have a negative and significant effect on the prevalence of stunting. The economic inequality variable did not show a significant effect. Descriptive analysis shows the alignment between the factors causing stunting and the direction of government policy.
subject: Articles
  topic: section
subject: Stunting prevalence
  topic: keywords
subject: per capita income
  topic: keywords
subject: economic inequality
  topic: keywords
subject: government spending on the health sector
  topic: keywords
subject: proper sanitation
  topic: keywords
creator: Asima Christina Pangaribuan
creator: Made Dwi Setyadhi Mustika
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 211
ending page: 224

GREEN ECONOMY DAN CIRCULAR ECONOMY SEBAGAI STRATEGI PEMBANGUNAN EKONOMI BERKELANJUTAN DI INDONESIA
type: item
description: Indonesia’s economic development has achieved relatively stable growth over recent decades; however, it has also generated increasingly complex environmental and social challenges. Environmental degradation, excessive exploitation of natural resources, rising carbon emissions, and social inequality indicate that conventional growth-oriented economic development is no longer sustainable. Therefore, a paradigm shift toward development models that integrate economic, environmental, and social dimensions is urgently needed. This article aims to examine the role of the green economy and circular economy as strategic approaches to sustainable economic development in Indonesia. This study employs a qualitative research method using a literature review approach by analyzing academic journals, government policy documents, and reports from national and international institutions. The findings indicate that the implementation of green economy and circular economy principles can improve resource efficiency, reduce environmental impacts, and create inclusive and sustainable economic opportunities. Nevertheless, their implementation in Indonesia still faces challenges related to regulatory frameworks, financing, and human resource readiness. Thus, integrated policies and multi-stakeholder collaboration are required to strengthen the transition toward sustainable economic development.
subject: Articles
  topic: section
subject: green economy
  topic: keywords
subject: circular economy
  topic: keywords
subject: sustainable economic development
  topic: keywords
subject: Indonesia
  topic: keywords
creator: Gisela Anantasia
creator: Muhammad Anasrullah
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 207
ending page: 210

PENGARUH GREEN BEHAVIOR INDUSTRI KECIL, TEKNOLOGI RAMAH LINGKUNGAN, DAN PENDAPATAN TERHADAP KEBERLANJUTAN LINGKUNGAN DI KOTA DENPASAR
type: item
description: Small industries in urban areas play an important role in the economy, yet they can increase environmental pressure if not supported by environmentally responsible behavior and production practices. This study examines the effects of Small-Industry Green Behavior, Environmentally Friendly Technology, and Income on Environmental Sustainability among 58 small-industry actors in Denpasar City using a quantitative associative approach and multiple linear regression. The simultaneous test indicates that the three variables significantly affect environmental sustainability. Partially, green behavior has a positive and significant effect, environmentally friendly technology has a positive but insignificant effect, and income has a negative and significant effect; green behavior is the most dominant predictor. These findings highlight the need to strengthen green practices, support the adoption of environmentally friendly technologies, and expand training and assistance so that income growth aligns with stronger environmental commitment.
subject: Articles
  topic: section
subject: environmental sustainability
  topic: keywords
subject: environmentally friendly technology
  topic: keywords
subject: green behavior,income
  topic: keywords
subject: small industries
  topic: keywords
creator: Hosana Laura Pusparatri
creator: Amrita Nugraheni Saraswaty
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 191
ending page: 206

TRANSFORMASI BRANDING DI ERA AI: TINJAUAN SISTEMATIS PEMBELAJARAN MESIN, NLP, DAN ANALITIK PREDIKTIF UNTUK PENINGKATAN IDENTITAS MEREK
type: item
description: The rapid development of artificial intelligence (AI) has brought fundamental changes in modern branding practices, shifting conventional approaches towards data-driven, predictive, and adaptive strategies. The use of technologies such as machine learning, natural language processing (NLP), and predictive analytics allows companies to analyze consumer behavior in depth, personalize brand communications, and optimize strategic decision-making. This study aims to conduct a systematic literature review of branding transformation in the AI era, focusing on the role of machine learning, NLP, and predictive analytics in strengthening brand identity and increasing the competitiveness of the global market. The research method used is a qualitative approach based on library research by analyzing reputable scientific articles indexed in the Scopus, Web of Science, and Google Scholar databases. The analysis was carried out using thematic content analysis to identify thematic patterns, conceptual frameworks, and key research trends in AI-based branding studies. The results of the study show that AI integration significantly increases the effectiveness of branding strategies through advanced personalization, strengthening customer engagement, and optimizing brand reputation management in real-time. Additionally, AI contributes to increased brand value and consumer loyalty in the long run. However, the study also identified various challenges, such as data privacy issues, information security, algorithmic bias, and regulatory gaps, that have the potential to impact consumer confidence. Therefore, AI-based branding transformation needs to be accompanied by ethical, transparent, and consumer-protection-oriented governance. This research is expected to make a theoretical contribution to enriching the strategic marketing literature, as well as to have practical implications for industry players in designing intelligent branding strategies that are adaptive and globally competitive.
subject: Articles
  topic: section
subject: Artificial intelligence
  topic: keywords
subject: AI-based branding
  topic: keywords
subject: Machine learning
  topic: keywords
subject: Natural language processing
  topic: keywords
subject: Predictive analytics
  topic: keywords
subject: Brand identity
  topic: keywords
subject: Digital marketing
  topic: keywords
subject: Global Competitiveness
  topic: keywords
creator: Neneng Hayati
creator: Erwin Yulianto
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 181
ending page: 190

PENGELOLAAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KOMPETENSI DAN ADAPTABILITAS KARYAWAN PADA ERA SOCIETY 5.0
type: item
description: The era of Society 5.0, characterised by the adoption of smart technology within organisations, demands superior human resource (HR) competencies and adaptability. This study aims to analyse the role of human resource management (HRM) in improving employee competencies and adaptability based on indicators of labour productivity, competency certification, and unemployment rates. The study uses a descriptive quantitative approach with secondary data sources from the Central Statistics Agency (BPS) and the Ministry of Manpower of the Republic of Indonesia (Kemenaker) for the period 2020–2024–2025. Data analysis was conducted through descriptive statistics and trends in changes in these indicators. The results show that labour productivity increased (Rp89.33 million/worker in 2024 compared to Rp87.96 million in 2023) according to Kemenaker data, while the number of certified workers reached ±1.29 million people in 2024, indicating efforts to develop human resource capabilities. In addition, the unemployment indicator shows a downward trend in several periods, reflecting the ability of employees to adapt to new labour market needs. These findings reinforce the strategic role of HRM in developing digital competencies and employee adaptability to support organisational transformation in the Society 5.0 era.
subject: Articles
  topic: section
subject: Human Resource Management
  topic: keywords
subject: Employee Competence
  topic: keywords
subject: Adaptability
  topic: keywords
subject: Society 5.0
  topic: keywords
creator: Nuranisa Al Azighah
creator: Stephy Fitriady Ali
creator: Muchriady Muchran
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 176
ending page: 180

ANALISIS KINERJA SALES PROMOTION GIRL (SPG) PT ARINA MULTIKARYA DI KOTA TIMIKA
type: item
description: This study aims to determine the performance of PT. Arina Multikarya's Sales Promotion Girls in Timika City and to determine the differences in the performance of PT. Arina Multikarya's Sales Promotion Girls in each store that sells Nestle products. The data collected in this study is qualitative data sourced from supervisors and assistants at stores that sell Nestle products, who were used as respondents using a questionnaire technique. The data was analysed using frequency distribution analysis and Friedman analysis. The results of the analysis show that the performance of PT. Arina Multikarya's Sales Promotion Girls in Timika City is in the ‘Good’ category, and there are differences in the performance of PT. Arina Multikarya's Sales Promotion Girls in each store that sells Nestle products.
subject: Articles
  topic: section
subject: Performance
  topic: keywords
subject: SPG
  topic: keywords
subject: Work Quality
  topic: keywords
subject: Quantity
  topic: keywords
subject: Punctuality
  topic: keywords
subject: Effectiveness
  topic: keywords
subject: Independence
  topic: keywords
subject: Work Commitment
  topic: keywords
creator: Imam Kurniawan
creator: Muh. Sabir
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 154
ending page: 175

ANALISIS PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DIBURSA EFEK INDONESIA (BEI)
type: item
description: This study aims to analyze the effect of profitability on firm value in manufacturing companies listed on the Indonesia Stock Exchange (IDX). Profitability is measured using Return on Assets (ROA), while firm value is measured using the Price to Book Value (PBV). This research uses secondary data in the form of annual financial statements of manufacturing companies for the 2022–2023 period. The research sample was obtained using purposive sampling, consisting of 30 companies. The data analysis methods employed are descriptive statistics and simple linear regression. The results indicate that profitability has a positive and significant effect on firm value. These findings suggest that the higher the level of a company's profitability, the higher its value in the eyes of investors
subject: Articles
  topic: section
subject: Profitability
  topic: keywords
subject: Firm Value
  topic: keywords
subject: ROA
  topic: keywords
subject: PBV
  topic: keywords
creator: Marsanda Maulana P
creator: Anisafitri Anisafitri
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-02-05
publication date: 2026-02-05
starting page: 146
ending page: 153

THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG
type: item
description: The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y)
subject: Articles
  topic: section
subject: Entrepreneurial Knowledge
  topic: keywords
subject: Creativity
  topic: keywords
subject: and Entrepreneurial Interest
  topic: keywords
creator: HASNADIA RUSDY
creator: MUHAMMAD JUFRI, ASMAYANTI, AGUS SYAM, SUMIATI TAHIR
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 1744
ending page: 1751

IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY
type: item
description: A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long- term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners
subject: Articles
  topic: section
subject: Business Development Strategy
  topic: keywords
subject: Model, Business Model Canvas (BMC)
  topic: keywords
subject: MSMEs
  topic: keywords
creator: FARAH FITRIA RAMADHANI
creator: AGUS SYAM, ASMAYANTI, MUHAMMAD JUFRI, SUMIATI TAHIR
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 1730
ending page: 1743

THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY
type: item
description: This study aims to examine the use of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Es Teler 88, a business located in Rappocini District, Makassar City. The focus of the study includes the ease of payment for customers, benefits for business owners (merchants), and the positive and negative impacts of QRIS implementation on business operations. This study employs a qualitative descriptive approach with data collection techniques including in-depth interviews, direct observation, and documentation. The results of the study indicate that the use of QRIS provides convenience, speed, and a sense of security in transactions for customers. For business operators, QRIS enhances the modern image of the business, reduces the risk of counterfeit money, facilitates automatic financial record-keeping, and improves efficiency in transaction management. However, some challenges such as technical issues and administrative fees remain as challenges that need to be addressed
subject: Articles
  topic: section
subject: QRIS
  topic: keywords
subject: Digital Payment
  topic: keywords
subject: MSMEs
  topic: keywords
creator: ENZEL D. S. SITUMORANG
creator: AGUS SYAM, ASMAYANTI, MUHAMMAD JUFRI, SUMIATI TAHIR
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 1717
ending page: 1729

ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY
type: item
description: This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Creativity
  topic: keywords
subject: Innovation
  topic: keywords
subject: Resource Management
  topic: keywords
creator: AYU HASRA NURFAIZA
creator: MUHAMMAD JUFRI, AGUS SYAM, NUR HALIM, ANDIKA ISMA
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 1707
ending page: 1716

CORPORATE SOCIAL RESPONSIBILITY DAN GOOD CORPORATE GOVERNANCE: ANALISIS ETIKA BISNIS DAN TATA KELOLA PERUSAHAAN DI INDONESIA
type: item
description: This research aims to analyze the relationship between Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) in the context of business ethics implementation in Indonesia. Through a qualitative approach and descriptive analysis, this research identifies various relevant literature sources to explore the concept of CSR, GCG principles, and implementation challenges. CSR in Indonesia has become a legal obligation since the enactment of Law No. 40 of 2007 and strengthened by Government Regulation No. 47 of 2012. This research discusses the theoretical foundation of CSR built on Carroll's Pyramid Model, the Triple Bottom Line concept, and Stakeholder Theory. The results show that effective CSR governance is an essential bridge between a company's external responsibilities and GCG's internal management framework. Although CSR implementation can improve corporate reputation and support business sustainability, challenges such as greenwashing practices, weak supervision, and low CSR literacy still need to be addressed. Business ethics is an important foundation for effective CSR and GCG implementation, where the principles of transparency, accountability, responsibility, independence, and fairness must underlie every program to achieve long-term sustainability
subject: Articles
  topic: section
subject: Corporate Social Responsibility
  topic: keywords
subject: Good Corporate Governance
  topic: keywords
subject: Business Ethics
  topic: keywords
creator: Cindy Aulia Zalyanti
creator: Ahmad Wahyudi Zein
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 131
ending page: 145

ANALISIS PERILAKU KONSUMEN TERHADAP PRODUK LOKAL DI KOTA BINJAI: PENDEKATAN EKONOMI MIKRO
type: item
description: This study aims to analyze consumer behavior towards local products in Binjai City through a microeconomic approach, focusing on factors influencing purchasing decisions and their relationship to the social and cultural aspects of the community. The research method used is qualitative, with in-depth interviews conducted with 20 key informants consisting of consumers, sellers, and local producers. The data obtained were validated through source triangulation, namely by comparing the results of interviews, field observations, and secondary documents such as regional trade reports in Binjai City. The research results show that consumer behavior towards local products in Binjai City is influenced by two main dimensions: economic rationality (price, quality, and product utility) and socio-cultural factors (local identity, community solidarity, and regional pride). Consumers purchase products not only based on their economic utility but also on their inherent symbolic and social values. Furthermore, the study found information asymmetry and limited market innovation that influence consumer trust in local products. Some consumers still consider local products less competitive than national products due to a lack of information about quality and production standards. From a microeconomic perspective, this phenomenon suggests that consumer behavior in Binjai reflects bounded rationality economic decisions are not solely based on efficiency but also on the surrounding social and cultural context.
subject: Articles
  topic: section
subject: Microeconomics
  topic: keywords
subject: Consumer Behavior
  topic: keywords
subject: Products
  topic: keywords
creator: Suwandi Suwandi
creator: Budi Abdullah
creator: Rido Kurniawan
creator: Dani Aulia Rahman Lubis
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 125
ending page: 130

ANALISIS DAMPAK LINGKUNGAN (AMDAL) TEMPAT PEMBUANGAN AKHIR (TPA) IWAKA KABUPATEN MIMIKA
type: item
description: Final Disposal Sites (TPA) play a strategic role in the regional waste management system, but they also have the potential to cause significant environmental impacts if not managed properly and sustainably. This study aims to analyze the environmental impacts of the presence of a final disposal site (TPA) in Mimika Regency by examining the physical, biological, and socioeconomic aspects of the surrounding community. The study employed a qualitative-descriptive approach through documentation studies, field observations, and analysis of relevant Environmental Impact Assessment (EIA) documents. The analysis indicates that landfill activities have the potential to cause negative impacts in the form of groundwater pollution due to leachate, air pollution due to methane gas and unpleasant odors, and a decline in soil quality around the disposal site. Furthermore, socioeconomic impacts were identified, such as public health problems, reduced environmental comfort, and changes in the livelihoods of local residents. However, the presence of the TPA also has a positive impact in the form of employment opportunities for scavengers and waste managers. Therefore, more optimal environmental management efforts, the implementation of sanitary landfill technology, and ongoing monitoring are needed to minimize negative impacts and maintain environmental sustainability in Mimika Regency
subject: Articles
  topic: section
subject: AMDAL
  topic: keywords
subject: Final Disposal Site
  topic: keywords
subject: environmental impact
  topic: keywords
subject: waste management
  topic: keywords
subject: Mimika Regency
  topic: keywords
creator: Eka Wahyu Fandi
creator: Anita Zilvana
creator: Nova Linda
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 110
ending page: 124

ANALISIS MENGENAI DAMPAK LINGKUNGAN (AMDAL) PADA PEDAGANG IKAN DI PASAR SENTRAL
type: item
description: This study aims to analyze the potential environmental impact caused by fish trading activities at Mimika Central Market, particularly in the activities of fish reception, storage using ice blocks, cutting, and cleaning. These activities have the potential to produce organic solid waste and liquid waste containing blood, mucus, and fat, which can cause a decline in environmental quality. The method used in this study is an Environmental Impact Assessment (EIA), which includes the stages of identification, prediction, and evaluation of environmental impacts, as well as the preparation of an Environmental Management Plan (EMP) and an Environmental Monitoring Plan (EMP). The analysis results show that the main environmental impacts identified include unpleasant odors, increased BOD and COD content in wastewater, clogged drainage channels, and potential health hazards and disease vectors. Recommended environmental management efforts include waste sorting at the source, installation of filters and grease traps, drainage system improvements, regular waste transportation, implementation of cleanliness operational standards, and periodic environmental quality monitoring. Overall, the implementation of RKL and RPL is expected to minimize the negative impacts of fish trading activities and support the creation of a clean, healthy, and sustainable market environment.
subject: Articles
  topic: section
subject: AMDAL
  topic: keywords
subject: Fish Trading Waste
  topic: keywords
subject: Fish Market
  topic: keywords
subject: Wastewater Quality
  topic: keywords
subject: Environmental Management
  topic: keywords
creator: Marina Marina
creator: Rista Aulia Arbay
creator: Monica Desiani Luju
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 99
ending page: 109

ANALISIS DAMPAK LINGKUNGAN KEGIATAN USAHA KATERING TERHADAP LINGKUNGAN PERMUKIMAN: STUDI KASUS EFATA CATERING DI KABUPATEN MIMIKA
type: item
description: The rapid growth of catering businesses has increased concerns regarding their potential environmental impacts, particularly related to waste generation, wastewater discharge, and air quality degradation. Catering activities that are not managed properly may contribute to environmental pollution and reduce environmental quality, especially in areas close to residential zones. Therefore, an environmental impact analysis is essential to ensure that catering operations are conducted in an environmentally responsible and sustainable manner. This study aims to analyze the environmental impacts arising from the operational activities of EFATA Catering, a food catering business located in Mimika Regency, Central Papua. The analysis focuses on identifying potential environmental impacts generated from food processing activities, the use of raw materials, packaging processes, and waste management practices. The study also examines the types and sources of waste produced, including solid waste, liquid waste, and food waste, which may affect the surrounding environmental quality. The research was conducted using an environmental impact analysis approach through field observations and qualitative descriptive analysis. The results indicate that EFATA Catering’s activities have the potential to cause environmental impacts, particularly on air quality, water quality, and soil conditions. However, these impacts are generally localized and manageable. Wastewater from washing activities, food residues, and cooking odors are the main sources of potential environmental disturbance. Furthermore, the study evaluates environmental management and monitoring efforts that can be implemented to minimize negative impacts while enhancing positive socio-economic contributions. The findings suggest that proper waste segregation, improved wastewater management, adequate kitchen ventilation, and routine environmental monitoring are essential to support environmentally friendly and sustainable cater…
subject: Articles
  topic: section
subject: environmental impact analysis
  topic: keywords
subject: catering business
  topic: keywords
subject: waste management
  topic: keywords
subject: environmental sustainability
  topic: keywords
subject: EFATA Catering
  topic: keywords
creator: Muhammad Akbar
creator: Fitri
creator: Bernabas Bane
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 90
ending page: 98

PENGARUH KETERBUKAAN PERDAGANGAN, KORUPSI, DAN STABILITAS POLITIK TERHADAP PERTUMBUHAN EKONOMI DI NEGARA ASEAN-6
type: item
description: Growth in the ASEAN region shows that six of the eleven member countries are still in the middle-income category with an average GDP per capita of around USD 4.656 and stagnant economic growth for more than a decade, amid relatively high trade openness and poor institutional quality. This study analyzes the impact of trade openness, corruption, and political stability on economic growth in ASEAN-6 countries (Indonesia, Malaysia, Thailand, Cambodia, Philippines, and Vietnam). This study uses secondary panel data from the six countries for the period 2013–2023, with economic growth (GDP per capita) as the dependent variable and the trade openness ratio, corruption perception index, and political stability index as the independent variables. The analysis was conducted using panel data regression with the Fixed Effect Model (FEM) approach. The result show that simultaneously, the three variables have a significant effect on the economic growth of ASEAN-6. Partially, trade openness and the corruption perception index have a positive significant effect, which means that increased international trade activity and a decrease in corruption level can drive economic growth. Meanwhile, political stability has a positive but insignificant effect. Thus, the six countries need to maintain and expand trade openness, strengthen efforts to eradicate corruption by increasing the transparency and accountability of public institutions, and maintain policy consistency in order to create an environment conducive to investment and sustainable economic development.
subject: Articles
  topic: section
subject: Economic Growth
  topic: keywords
subject: Trade Openness
  topic: keywords
subject: Corruption
  topic: keywords
subject: Political Stability
  topic: keywords
subject: ASEAN-6.
  topic: keywords
creator: Imtinan Ira Setiawaty
creator: Ida Ayu Meisthya Pratiwi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 72
ending page: 89

PENGARUH NILAI PERUSAHAAN, SALES GROWTH, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS (STUDI KASUS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2021 – 2024)
type: item
description: This study aims to analyze the influence of firm value, sales growth, and leverage on financial distress in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. This study used a quantitative approach with secondary data in the form of annual financial reports obtained from the official Indonesia Stock Exchange website. The sampling method used a purposive sampling technique to obtain a number of manufacturing companies that met the research criteria. Data analysis was performed using multiple linear regression with the help of SPSS Version 25. The results show that simultaneously, firm value, sales growth, and leverage significantly influence financial distress. Partially, firm value significantly influences financial distress, indicating that the higher the firm value, the lower the likelihood of a company experiencing financial difficulties. Leverage also significantly influences financial distress, as high debt levels increase the risk of financial distress. Meanwhile, sales growth did not significantly influence financial distress, indicating that sales growth does not always reflect a company's financial condition if it is not accompanied by sound cost management and funding structure.The results show that simultaneously, firm value, sales growth, and leverage significantly influence financial distress. Partially, firm value significantly influences financial distress, indicating that the higher the firm value, the lower the likelihood of a company experiencing financial difficulties. Leverage also significantly influences financial distress, as high debt levels increase the risk of financial distress. Meanwhile, sales growth did not significantly influence financial distress, indicating that sales growth does not always reflect a company's financial condition if it is not accompanied by sound cost management and funding structure
subject: Articles
  topic: section
subject: firm value
  topic: keywords
subject: sales growth
  topic: keywords
subject: leverage
  topic: keywords
subject: financial distress
  topic: keywords
creator: Rosalinda Ayu Prameswari
creator: Istiono Istiono
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 57
ending page: 71

PENGARUH KETERAMPILAN DIGITAL, PENGALAMAN MAGANG, DAN KECERDASAN EMOSIONAL TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR PRODI MANAJEMEN UNIVERSITAS 17 AGUSTUS 1945 SURABAYA
type: item
description: This research is motivated by the low job readiness of students in the digital era that demands mastery of technology, practical experience, and emotional intelligence. This study aims to analyze the influence of digital skills, internship experience, and emotional intelligence on the job readiness of final year students of the Management Study Program, University of 17 August 1945 Surabaya. The research method uses a quantitative approach with multiple linear regression analysis on 143 respondents selected through a simple random sampling technique. The results show that the three variables have a positive and significant influence, both partially and simultaneously, on job readiness, with an Adjusted R Square value of 0.758. The conclusion of this study confirms that strengthening digital competencies, relevant internship experience, and emotional intelligence are important factors in improving student job readiness. Further research is recommended to add other variables to obtain more comprehensive results
subject: Articles
  topic: section
subject: Digital Skills
  topic: keywords
subject: Internship Experience
  topic: keywords
subject: Emotional Intelligence
  topic: keywords
subject: Job Readiness
  topic: keywords
subject: Management Students
  topic: keywords
creator: Vera Tiara Ningrum
creator: Sri Budi Kasiyati
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 41
ending page: 56

https://ecosemica.net/index.php/ECONOMICA/article/view/732
type: item
title: PENGARUH FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN INTENSITAS PENGGUNAAN QRIS TERHADAP PERILAKU KEUANGAN PRIBADI GENERASI Z DI ERA CASHLESS SOCIETY MAHASISWA PRODI MANJEMEN, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA
description: This study examines the influence of financial literacy, hedonic lifestyle, and QRIS usage intensity on the personal financial behavior of Generation Z students at Universitas 17 Agustus 1945 Surabaya in the cashless society era. The research employed a quantitative approach using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using multiple linear regression with SPSS version 26. The results show that financial literacy and QRIS usage intensity have a significant effect on personal financial behavior, while hedonic lifestyle does not show a significant influence. These findings indicate that financial knowledge and digital payment technology play a dominant role in shaping the financial behavior of Generation Z. The study highlights the importance of strengthening financial education and digital literacy among students.
subject: Articles
  topic: section
subject: Financial Literacy
  topic: keywords
subject: Hedonic Lifestyle
  topic: keywords
subject: QRIS Usage Intensity
  topic: keywords
subject: Personal Financial Behavior
  topic: keywords
creator: Zuliyana Zuliyana
creator: Ida Ayu Sri Brahmayanti
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 25
ending page: 40

PENGARUH FAKTOR MAKRO EKONOMI, KEPUTUSAN INVESTASI, DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI)
type: item
description: This study aims to analyze the effect of macroeconomic factors, investment decisions, and financing decisions on the value of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the period 2019–2023. Company value is proxied by Price to Book Value (PBV), macroeconomic factors by interest rates, inflation, and exchange rates, investment decisions by Price Earning Ratio (PER), and financing decisions by Debt to Equity Ratio (DER). The study uses a quantitative method with purposive sampling of 19 companies with 95 observations. Secondary data were analyzed using multiple linear regression. The results showed that inflation, investment decisions, and financing decisions had a positive and significant effect on company value, while interest rates and exchange rates had no significant effect. Simultaneously, all independent variables had a significant effect on the value of companies in the food and beverage sub-sector
subject: Articles
  topic: section
subject: Macroeconomics
  topic: keywords
subject: Investment Decisions
  topic: keywords
subject: Financing Decisions
  topic: keywords
subject: Company Value
  topic: keywords
subject: PBV
  topic: keywords
subject: PER
  topic: keywords
subject: DER
  topic: keywords
creator: Maula Alfina Maulidah
creator: Ida Ayu Sri Brahmayanti
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 11
ending page: 24

PENGARUH PERTUMBUHAN EKONOMI DAN TINGKAT PENDIDIKAN TERHADAP KEMISKINAN MELALUI TINGKAT PENGANGGURAN DI KABUPATEN MIMIK
type: item
description: This study aims to analyze the effect of economic growth and education level on poverty through the unemployment rate in Mimika Regency. The study employs a quantitative approach using path analysis estimated through multiple linear regression. The data used are secondary time-series data covering a fifteen-year period, obtained from the Central Bureau of Statistics of Mimika Regency and Papua Province. The analysis consists of two structural equations, where the first equation examines the effect of economic growth and education level on unemployment, while the second equation analyzes the effect of economic growth, education level, and unemployment on poverty. The results of the first structural model indicate that economic growth and education level have a negative and significant effect on unemployment. Meanwhile, the results of the second structural model show that economic growth, education level, and unemployment simultaneously affect poverty, although partially each variable does not show a statistically significant effect. The findings indicate that unemployment plays an intervening role in explaining the relationship between economic growth, education level, and poverty in Mimika Regency. These results suggest that poverty reduction policies should not only focus on economic growth and education improvement but also emphasize job creation to ensure a more inclusive development process.
subject: Articles
  topic: section
subject: economic growth
  topic: keywords
subject: education level
  topic: keywords
subject: poverty
  topic: keywords
subject: unemployment
  topic: keywords
subject: path analysis
  topic: keywords
creator: Rifka Rifka
creator: Marlen Helena Pello
creator: Yuliana Jelita Heatubun
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-04
publication date: 2026-01-04
starting page: 1
ending page: 10