KONSTRUKSI DAKWAH ISLAM MODERAT NAHDLATUL ULAMA DI MEDIA SOSIAL NU ONLINE PADA ERA SOCIETY 5.0
Keywords:
Digital Da’wah, NU Online, Social Media, Society 5.0, Cyber Da’wahAbstract
The rapid development of digital communication technology has significantly transformed Islamic da’wah practices in terms of media usage, methods, and interaction patterns between preachers and audiences. Social media has evolved not only as a channel for information dissemination but also as a space for constructing religious meanings and contesting Islamic discourses. This article aims to examine the optimization of Nahdlatul Ulama’s da’wah through NU Online social media in responding to the challenges of the Society 5.0 era. This study employs a qualitative descriptive approach using literature review and conceptual analysis of NU Online’s da’wah content. The findings reveal that NU Online constructs moderate Islamic da’wah through contextual, rational, and inclusive narratives by integrating normative Islamic sources with scientific perspectives. In the context of Society 5.0, NU Online functions as a digital da’wah medium that seeks to balance technological advancement with humanistic values. Optimizing digital da’wah requires media innovation, audience sensitivity, and effective message management to prevent distortion of religious meanings
References
Ali Aziz, “Ilmu Dakwah”, (Jakarta : Kencana, 2004), 5.
Cissel, Margaret. “Media Framing: a Comparative Content Analysis on Mainstream and Alternative News Coverage of Occupy Wall Street” 3, no. 1 (2012): 68.
Dori Wuwur Hendrikus, Retorika Terampil Berpidato, Berdiskusi, Berargumentasi, Bernegosiasi, (Yogyakarta : PT. Kanisius, 1990), 42.
Eriyanto. , Anlisis Framing: Komunikasi, Ideologi dan Politik Media. Yogyakarta: LKIS, 2012.
Faridah Faridah, “Urgensi Implementasi Strategi Dakwah Di Era Kontemporer,” Jurnal Mimbar: Media Intelektual Muslim dan Bimbingan Rohani 2, no. 1 (April 30, 2016): 42–
54, https://doi.org/10.47435/mimbar.v2i1.273.
Fakhruroji, Moch. Dakwah di Era Media Baru : Teori dan Aktivisme Dakwah di Internet.
Bandung, 2017.
Masruroh, Sayidah Afyatul, dan Robi’ah Machtumah Malayati. “DAKWAH ERA SOCIETY
5.0 (ANALISIS MODEL DAKWAH UST. HANAN ATTAKI, GUS MIFTAH DAN GUS
BAHA’ PADA MEDIA SOSIAL YOUTUBE),” 2021.
Pawito. Komunikasi Politik: Media Massa dan Kampanye Pemilihan. Yogyakarta: Jalasutra, 2015.
Pirol, Abdul. Komunikasi dan Dakwah Islam. 1. Yogyakarta: CV Budi Utama, 2018. https://www.google.co.id/books/edition/Komunikasi_Dan_Dakwah_Islam/3QCJDw AAQBAJ?hl=id&gbpv=1&dq=Abdul+Pirol,+%E2%80%9CKomunikasi+dan+Dakwah+Isla m%E2%80%9D,+(Yogyakarta+:+Deepublish,+2018),+2.&printsec=frontcover.
Rustandi, Ridwan. “Cyberdakwah: Internet Sebagai Media Baru Dalam Sistem Komunikasi Dakwah Islam.” NALAR: Jurnal Peradaban dan Pemikiran Islam 3, no. 2 (3 Januari 2020): 84–95. https://doi.org/10.23971/njppi.v3i2.1678.
Rustandi, Rudy L. “Disrupsi Nilai Keagamaan dan Komodifikasi Agama di Era Digital.”
SANGKEP : Jurnal Kajian Sosial Keagamaan 3, no. 1 (2020): 26.
Shield, Rob. Virtual: Sebuah Pengantar Komprehensif. Yogyakarta: Jalasutra, 2011.
Wibowo. “Analisis Interaksionisme Simbolik Masyarakat Maya terhadap Wacana Agama di Media Sosial Facebook,” t.t., 180–83.
Yusuf, Yogi Muhamad, and Charisma Asri Fitrananda. “SITUASI KOMUNIKASI PADA GERAKAN DAKWAH SHIFT.” JURNAL ILMU KOMUNIKASI 4, no. 1 (2021): 13
