STRATEGI KOMUNIKASI PIMPINAN DALAM MENINGKATKAN KINERJA PEGAWAI DI LINGKUNGAN UNIVERSITAS BUANA PERJUANGAN KARAWANG
Keywords:
leadership communication, communication strategies, employee performance, organizational communication, UBP KarawangAbstract
Leadership communication plays a significant role in determining employee performance within organizational settings, including higher education institutions. As a growing university, Universitas Buana Perjuangan Karawang requires well structured communication strategies to ensure employees perform effectively and contribute to institutional objectives. This study aims to explore leadership communication strategies that can enhance employee performance at UBP Karawang. The research employs a literature review method by analyzing theories related to organizational communication, leadership, and human resource management. The results show that several communication approache such as two way communication, feedback mechanisms, transparent information sharing, persuasive communication, and the utilization of internal communication media positively influence employees’ motivation, discipline, and productivity. These findings emphasize that effective leadership communication is a crucial element in fostering a professional, supportive, and performance-driven work environment
References
Sugiyono. (2019). Metode penelitian kualitatif. Alfabeta.
Neill, M. S. (2018). Employee communication: The overlooked strategic element of organizations.
Public Relations Journal, 12(1), 1–20.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness, and structural design. Management Science, 32(5), 554–571.
Greenberg, J. (1987). A taxonomy of organizational justice theories. Academy of Management Review, 12(1), 9–22.
Grunig, J. E., & Hunt, T. (1984). Managing public relations. Holt, Rinehart and Winston. Herzberg, F. (1966). Work and the nature of man. World Publishing.
Katz, D., & Kahn, R. L. (1978). The social psychology of organizations (2nd ed.). Wiley. Luthans, F. (2011). Organizational behavior (12th ed.). McGraw-Hill.
Mangkunegara, A. A. P. (2017). Manajemen sumber daya manusia perusahaan. PT Remaja Rosdakarya.
Mulyana, D. (2015). Ilmu komunikasi: Suatu pengantar. PT Remaja Rosdakarya.
Robbins, S. P., & Judge, T. A. (2019). Organizational behavior (18th ed.). Pearson.
Schein, E. H. (1992). Organizational culture and leadership. Jossey-Bass.
Siagian, S. P. (2018). Teori dan praktek kepemimpinan. Rineka Cipta.
Thoha, M. (2017). Perilaku organisasi: Konsep dasar dan aplikasinya. RajaGrafindo Persada.
Umar, H. (2013). Metode penelitian untuk skripsi dan tesis bisnis. Rajawali Pers.
Wiryanto. (2005). Teori komunikasi massa. Grasindo.
