STRATEGI HUBUNGAN MASYARAKAT KOMISI INFORMASI PUSAT REPUBLIK INDONESIA DALAM MENDORONG KETERBUKAAN INFORMASI PUBLIK TERHADAP BADAN PUBLIK
DOI:
https://doi.org/10.5281/zenodo.23232812Keywords:
public relations strategy, public information disclosure, Government Public Relations, PENCILS model, Central Information CommissionAbstract
This study examines the public relations strategy of the Central Information Commission (Komisi Informasi Pusat/KIP) of the Republic of Indonesia in encouraging public information disclosure among public bodies. Since the enactment of Law Number 14 of 2008 concerning Public Information Disclosure, KIP has been mandated to oversee compliance, settle information disputes, and disseminate the Public Information Disclosure Index (IKIP). However, the 2023–2024 IKIP results still show uneven compliance among public bodies and low public literacy regarding the right to information. This study uses a qualitative descriptive approach with a single embedded case study design, guided by a constructivist paradigm. Data were collected through in-depth interviews with three key informants from the KIP Communication Team, non-participant observation, and documentation, and analyzed using the Miles, Huberman, and Saldana interactive model. The findings showed that the public relations strategy of the Central Information Commission was implemented through the stages of fact finding, planning and programming, action and communication, and evaluation. The action and communication stage was analyzed using the PENCILS Model, which consists of seven elements: publications, events, news, community involvement, identity media, lobbying and negotiation, and social investment.The strategy reflects the characteristics of Government Public Relations, functioning not merely to disseminate information but also to educate, build compliance, and foster collaboration among public bodies, the media, and the public. Supporting factors include institutional support and digital media utilization, while inhibiting factors include limited human resources and budget constraints.
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