THE ROLE OF COMMUNICATION IN ENHANCING LEADERSHIP STYLES: CASE STUDIES FROM INDOMARET, ALFAMART, AND SALES TEAMS
Keywords:
communication, leadership styles, employee motivation, retail managementAbstract
Effective communication is a cornerstone of successful
leadership, influencing organizational culture, employee
morale, and overall productivity. This journal explores
the role of communication in enhancing various
leadership styles, focusing on case studies from
Indomaret and Alfamart, two prominent retail chains in
Indonesia, along with insights from sales teams.
Through qualitative analysis, including interviews and
observations, this study examines how leaders at these
organizations utilize communication strategies to foster
collaboration, motivate employees, and navigate
challenges. The findings reveal that leaders who
prioritize transparent, inclusive, and adaptive
communication not only enhance their leadership
effectiveness but also cultivate a positive work
environment that drives team performance. This
research contributes to the understanding of the
dynamic interplay between communication and
leadership, offering practical recommendations for
enhancing leadership practices in retail and beyond
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